CRM Archives - Page 86 of 123

Petco Tests Product Reviews

Petco Animal Supplies is testing to see if including customer-written product reviews in its outbound e-mail will lift sales conversion rates. In January

Data Driven ROI

Stalking the Red-Footed Booby

ROUGHLY 3,000 MILES FROM cruise line Lindblad Expeditions’ New York headquarters, bands of naturalists regularly crawl over the Galapagos Islands’ marine

Digital

Put Up or Shut Up

AOL and a little-known company called Goodmail caused a firestorm last month when they announced that AOL would implement Goodmail’s certified e-mail

Data Driven ROI

Tired of the usual dreck from Hollywood? Then do what many New York cinephiles do: Head to the Film Forum, a nonprofit theater, and catch up on challenging new films both from the U.S. and overseas. And if you can’t do that, sign up for the Film Forum e-mail newsletter.

Data Driven ROI

Volkswagen Dealer Tests Video in E-Zine

A Boston-area Volkswagen dealership is testing a video test drive in the current issue of its e-mail newsletter.
If successful, the concept will be rolled out to various dealers and brands nationwide.

Data Driven ROI

E-Mail Reputation: Your Online Credit Score

There’s so much talk out there about e-mail reputation that it can be hard for marketers to determine how much attention to pay to it and what to care about. The bottom line is that every e-mail sender, including those who do newsletters, has an e-mail reputation to uphold.

Data Driven ROI

Blogging for Business

Thinking of jumping on the business blog bandwagon? Hop aboard, there’s plenty of room. But be aware that writing a business blog is significantly different from writing a business e-zine.

Data Driven ROI

Podcast Networks Are Coming Into Bloom

Those with a scholarly bent probably got tipped that podcasting was big-time in December, when the New Oxford American Dictionary named “podcast” as the 2005 Word of the Year.

Data Driven ROI

Bad Hygiene: One of the Seven Deadly Sins of Database Marketing

Companies fail at database marketing for a variety of reasons, says Jeff Hassemer, director of product strategy at the data management solutions division for database marketing services provider Abacus. During a Webinar held Feb. 23 by CHIEF MARKETER sister publications “Multichannel Merchant” and “Direct,” Hassemer cited the most common reasons:

Data Driven ROI

Five Things You Need to Know About Loyalty Marketing

If done correctly, loyalty programs can build stronger customer relationships, create lock-in, drive incremental revenue, and much more. But if launched without foresight, they can hurt margins, irritate customers, and distract marketers.