CRM

• Agencies

  Stalking the Red-Footed Booby

  ROUGHLY 3,000 MILES FROM cruise line Lindblad Expeditions’ New York headquarters, bands of naturalists regularly crawl over the Galapagos Islands’ marine

• Agencies

  Put Up or Shut Up

  AOL and a little-known company called Goodmail caused a firestorm last month when they announced that AOL would implement Goodmail’s certified e-mail

• Agencies

  Petco Tests Product Reviews

  Petco Animal Supplies is testing to see if including customer-written product reviews in its outbound e-mail will lift sales conversion rates. In January

• Agencies

  The E-Zine for Cinephiles

  Tired of the usual dreck from Hollywood? Then do what many New York cinephiles do: Head to the Film Forum, a nonprofit theater, and catch up on challenging new films both from the U.S. and overseas. And if you can’t do that, sign up for the Film Forum e-mail newsletter.

• Agencies

  Volkswagen Dealer Tests Video in E-Zine

  A Boston-area Volkswagen dealership is testing a video test drive in the current issue of its e-mail newsletter.
  If successful, the concept will be rolled out to various dealers and brands nationwide.

• Agencies

  E-Mail Reputation: Your Online Credit Score

  There’s so much talk out there about e-mail reputation that it can be hard for marketers to determine how much attention to pay to it and what to care about. The bottom line is that every e-mail sender, including those who do newsletters, has an e-mail reputation to uphold.

• Agencies

  Blogging for Business

  Thinking of jumping on the business blog bandwagon? Hop aboard, there’s plenty of room. But be aware that writing a business blog is significantly different from writing a business e-zine.

• Agencies

  Podcast Networks Are Coming Into Bloom

  Those with a scholarly bent probably got tipped that podcasting was big-time in December, when the New Oxford American Dictionary named “podcast” as the 2005 Word of the Year.

• Agencies

  Bad Hygiene: One of the Seven Deadly Sins of Database Marketing

  Companies fail at database marketing for a variety of reasons, says Jeff Hassemer, director of product strategy at the data management solutions division for database marketing services provider Abacus. During a Webinar held Feb. 23 by CHIEF MARKETER sister publications “Multichannel Merchant” and “Direct,” Hassemer cited the most common reasons:

• Agencies

  Five Things You Need to Know About Loyalty Marketing

  If done correctly, loyalty programs can build stronger customer relationships, create lock-in, drive incremental revenue, and much more. But if launched without foresight, they can hurt margins, irritate customers, and distract marketers.