Content Marketing
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Digital
Under Armour Signs First Non-Athlete for Women’s Line
Misty Copeland, a soloist with the American Ballet Theatre, has signed with Under Armour to help sell its women’s line, pivoting from its traditional advertising using professional athletes.
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Digital
The Benefits of DAM Video
Implementing a digital asset management system can not only make your life easier, it can also make your team’s and your vendors’ lives easier.
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Social
5 Tips to Find the Right Social Media Influencers
How do you make sure that your pick of social media influencers are the right people to represent your brand? Here’s five tips.
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Social
NASA’s Giant Step in Social Media
Learn how NASA is building social colonies to raise awareness.
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Social
4 Ways Food Brands Make Influencer Marketing Work
Leveraging bloggers and collaborators on social media for influencer marketing is paying off big-time for food brands like Kraft, Whole Foods and Coca-Cola.
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Agencies
Honda Markets its Fit to Gen Y
Here’s a case study on how Honda is marketing its 2015 Fit to the Gen Y generation.
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Digital
ROI Better for Video than Text
Get the update on how video marketing can hit the bullseye and ROI way better than text.
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Digital
Popular Styles of “Explainer” Videos
Eight top explainer videos and recommendations on how to use them for B2C or B2B marketing.
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Digital
5 Tips to Deliver a Killer Video Marketing Experience
Here are five key video marketing strategies to get consumers viewing when ever and where ever they want.
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Agencies
5 Tips for Engaging Soccer Fans Without Breaking Your Marketing Budget
Here are five ways to improve engagement with fans during the FIFA World Cup.
