AI Archives - Page 2 of 6 - Chief Marketer

Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI and Cultivating Talent

Here’s part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.

Technology

Dove Pledges to Not Use AI in Its Advertising to Avoid Bias

As one of the few companies to take an anti-AI stance, Dove has pledged to not use AI-generated imagery to represent women in its advertising.

Data & Analytics

The Benefit of AI Tools From a Consumer Data and Analytics Perspective

Increased awareness and access to generative AI brings creates ethical concerns, but there are also significant advantages to the adoption of AI for professional use.

MarTech

4 Practical Questions to Ask About AI’s Marketing Applications

It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies. Here are four questions marketing leaders need to ask before investing in the technology.

Technology

How to Personalize AI to Optimize Business Processes With Custom GPTs

While some AI tools, like OpenAI’s ChatGPT, are incredibly flexible, they still have limitations. However, a new technology has been introduced that takes that flexibility a step further: custom GPTs.

MarTech

When AI-Generated Customization Goes From Personalized to Creepy

When does personal cross over to creepy? Here’s a look at how personalization can go right—and how it can go terribly wrong.

MarTech

Ethical GenAI: How Marketers Can Confront Copyright Issues, Misinformation and Bias

How marketers can confront issues like copyright, misinformation and bias while also leveraging genAI technology to improve business outcomes.

Digital

Marketers on Fire: Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield, North Carolina

Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024.