Search Results for: pop-up
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Offers to the Gallon
While outrageously high from a historic perspective and tragic in many cases, foreclosures impact a relatively small percentage of the total population. High gas prices on the other hand, you can’t escape. Even if…
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Agencies
Live from Promax: TV CMOs Look to ‘Snipes’ to Reach Viewers
In the quest for things to monetize, the next move among the broadcast networks might be those “snipes” that pop up regularly on TV screens to plug programming.
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E-mail Outpaces Postal Mail: DMA Report
(Direct Newsline)—Marketers are using more Internet media in tandem with offline media formats, according to new market research report released by the Direct Marketing Association.
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Email
Stupid Branding Watch: The Case of the Inappropriate Tagline
The most comical and inappropriate use of a tagline has to be Verizon Wireless’s “We never stop working for you” tag in its error message letting subscribers know their Internet access has been interrupted
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Agencies
Scrubbing Bubbles Pushes Products in Canada via Tour
SC Johnson is hitting the road to promote its Scrubbing Bubbles products in Canada with an experiential tour that shows people how its products work in action.
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Monetizing Lead Generation Exit Traffic
If you’re capturing leads, there are ways to further monetize the information after the consumer has completed your lead form and even much later. I will cover some of the most obvious methods to make more money from the web traffic and leads you’re already getting.
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Agencies
Alltel, State Farm, Sonic in Triple Play for TBS Integrations
Turner Entertainment is advancing its strategy to push more product integration in a trio of deals involving two TBS series.
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Letters to the Editor
Readers weigh in on Loose Cannon: One Casino Would Rather Switch Than Fight, Direct Newsline, Monday, June 09, 2008 with a horrendous pun, an informed history of casino marketing, and a generous, if self-serving, invitation.
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The Shot Heard Round The Lead Gen World
On Friday of last week as the rest of us had thoughts of the weekend on our mind, 5 Star Affiliate Programs and Search Engine Land among others, covered a topic that represents one of the most amazing…
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Gigunda Group, Inc. Big Idea Incubator
Where do award-winning ideas come from? To stimulate concepts, agency Gigunda Group, Inc. sets up in its conference room a 4-foot by 4-foot graphic, dubbed