Search Results for: loyalty

This week’s hot takes on hot topics in experiential marketing cover Save Summer SmashCams, laundromat sampling and Gold Squads.

By Alexandra Theriault, Chief Growth Officer, Lotame Retail media gets framed as a win for retailers. Which it is. But it’s also quietly rewriting the playbook for consumer packaged goods. For brands that never had direct relationships with customers, never owned the transaction, never got real-time data, this is the closest thing to a reset. […]

Imagine if your favorite restaurant didn’t just know your usual but how many times you’ve ordered it, your spending habits at that establishment and what you’ve looked at on its website. A little creepy? Perhaps. But also a great way to make sure the messaging you receive is tailored to your individual tastes, which often […]

Taylor Swift’s engagement to Travis Kelce is more than the latest celebrity headline. Swift and Kelce are major brand names in their respective industries, and their romance provides marketing and communications professionals with a premium case study in cross-industry branding.

Seriously, guys. Enough with the ROAS (return on ad spend) obsession. It’s time for a smarter approach to measurement that focuses on more than short-term outcomes, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot’s retail media network. When retail media took off around five years ago, retailers concentrated […]

  Tuesday August 26, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. While summer may be coming to an imminent close, football season is kicking off across all levels. One area that continues to evolve is how fans are able to tune in and cheer for their favorite teams.    […]

It’s an entertainment hub, a cultural destination, a commercial mecca, a tourist hot spot… and prime real estate for brand activations. We’re talking, of course, about Times Square, the Midtown Manhattan locale with billboards so bright it can be seen from outer space, and where companies with the right strategy (and budget) can make a […]

On Aug. 11, meal-kit company Blue Apron introduced expanded offerings, an upgraded digital experience, new creative and shed its subscription model. Here’s how the brand is communicating those changes to customers and prospects alike.

The Nashville Sell Side Summit theme “Beyond the Browser,” resonated with publisher concerns around AI-powered, zero-click answer engines and the need to meet audiences outside of their own websites, which are receiving less referral traffic from search and social.

Ace Hardware unveils its Retail Media Network, RedVest Media, which will launch in October.