Reward Program Aggregators Offer Challenges, Opportunities for Loyalty Program Operators
Loyalty aggregators offer consumers a chance to mass-manage the programs in which they participate. But are they good for loyalty program operators?
Loyalty aggregators offer consumers a chance to mass-manage the programs in which they participate. But are they good for loyalty program operators?
Bloomingdale's has introduced a loyalty program, simply called "Loyallist". The program rewards shoppers with points for every dollar they spend.
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Snowed under in January? Now's a good time to catch up on the Top 10 most widely read articles from January 2012.
The Latina shopper is a smart, knowledgeable shopper
Barry Kirk is the solution vice president - consumer loyalty for Maritz Loyalty Marketing.
Four tips to help companies structure effective incentive programs.
All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012
In a short-term program from Starbucks, customers can download an app and send Valentine