Search Results for: loyalty

People using coupon Web sites is on the rise. In a surprising find, most of these coupon downloaders are people among the highest education and income brackets

In what it claims is the first effort by a lodging loyalty program to appeal to offer a full menu of social-and mobile-media options, Starwood Preferred Guest

Starbucks will merge its two rewards programs, Starbucks Card Rewards and Starbucks Gold, into a single program, My Starbucks Rewards. The new program, which requires more interactions before the benefits kick in than the current programs, will debut Dec. 26.

Neuromarketing, defined as the practice of using brain-scanning technology to measure marketing effectiveness, has applicability to the field of loyalty marketing and CRM in a number of key areas.

Getting people to sign up for loyalty programs is no problem. People are looking for added value and ways to stretch their hard-earned dollars. But getting them to use the programs is another story.

LoyaltyOne has acquired a 29% stake in Companhia Brasileira De Servicos De Marketing, which operates Dotz, a multi-retailer loyalty program based in Brazil

Advantex Marketing International Inc., a merchant funding and loyalty marketing program provider, has extended an agreement with Canadian Imperial Bank of Commerce.

In-depth coverage of the winners including interviews with the winning campaigns

New corporate identity reflects company’s unique approach to online advertising

In the 1977 Woody Allen classic “Annie Hall,” actor Jeff Goldblum, portraying a Southern California partygoer, tells his guru over the telephone—I forgot my mantra