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Name Media runs a collection of enthusiast Web sites for everyone from pro photographers and tech heads to astrology buffs. Together the ad-supported

Napster may be an online phenomenon. But it needed every marketing tool available, from print ads to live events, when it relaunched as a legal music

Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they’ve

E-Centric recently chatted with Maria Bailey, author of “Mom 3.0: Marketing With Today’s Mothers by Leveraging New Media & Technology” about whether marketers are doing a good job reaching maternal girls online

Those that saw our “You Give Leads A Bad Name” presentation will know that one of our favorite topics to cover outside of (the lengthier and more time consuming) strategy / analysis pieces are more observational in nature.

Key Marketing Advantage was selected to manage a list of 546,917 subscribers to The Progressive Farmer.

General Mills, NBC’s “Biggest Loser” and Feeding America are collaborating on a weight loss challenge that will deliver a pound of groceries to local food banks for every pound participants knock off

I hate it when companies try to feed me BS. Rite Aid recently sent an e-mail pitching Medicare Part D supplemental drug coverage into an account I set

The U.S. Postal Service is proposing new mailing standards for letter-size booklets and folded self-mailers that are sent at automation and machinable letter rates, according to a Federal Register notice filed Monday.

The canine-centric holiday movie “Marley & Me,” the pet food brand sponsors and non-profits aimed at animal protections are all getting a promotional boost from a virtual pet application available on the Web, on social networks and on the iPhone.