Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.

A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.

Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.

CM Weekly August 16, 2020 This week our minds are on resiliency. With COVID-19 altering budget allocations for many marketers, the pressure is on to use marketing technologies to create efficiencies, drive innovation and, above all, foster resiliency within organizations. We look at Gartner’s Hype Cycle for Digital Marketing 2020 report, which examines technologies that…

Real-time reporting has upped Georgia-Pacific's optimization game and enhanced ROI.

Following are ways in which marketers can use Instagram toward their ecommerce objectives.

CM Weekly August 9, 2020 TikTok is in the news… again. President Trump threatens to ban it, Microsoft explores purchasing it and Facebook launches a short-form video tool to compete with it. These events got us thinking about data privacy—and content creation. Take a new study from IAB. In an effort to gain more control…

CM Weekly August 9, 2020 TikTok is in the news… again. President Trump threatens to ban it, Microsoft explores purchasing it and Facebook launches a short-form video tool to compete with it. These events got us thinking about data privacy—and content creation. Take a new study from IAB. In an effort to gain more control…

In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.

Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.