Search Results for: data

While ABM is certainly on the rise, there are still a few misconceptions about
what it is and what it isn’t. Here’s five myths to be put to rest.

Experience, personalization and data are taking center stage in marketing, according to IBM’s latest Global C-suite report.

A large range of specialized products posed a hurdle in the path-to-purchase
of consumers who had little knowledge of bikes.

Leading brands and experienced brand marketers are increasingly deploying messaging
apps and chatbots to meet their conversational marketing needs.

CEOs are looking for profitable growth, and they need an agile CMO to drive that agenda
swiftly, and at a scale that matters. Speed is of the essence.

Purpose-driven branding. Micro-niche marketing. No matter what you call it, it’s undeniable that brands
are increasingly pushing themselves to find purpose beyond their products and services.

Since smartphones have changed consumer habits, Google has announced that they are going to make the switch to mobile first indexing this year.

Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts.

While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.

Check out three industries that are putting more resources into experiential
strategies this year: luxury, automotive and tech.