Search Results for: data
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Facts & Figures
B2B Marketers Need to Get Ready for GDPR
Many B2B marketers don’t think GDPR is something that they need to be concerned about, and that could be a mistake.
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Acquisition
How to Get the Most from Your Pinterest Investment
Six steps to get the most out of your Pinterest investment—from the best creative tips to when to post
or how to optimize their targeting to achieve their business goals. -
Technology
Using Blockchain to Build Connections with Consumers
With the automation that AI and IoT promise, the demand for transparent, secure and open means of exchange like blockchain will revolutionize commerce, security and the consumer experience at a profound level.
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Email
Smart Ways to Harness the Power of Testing in B2B Email
Constant testing and experimentation is essential in B2B email marketing. Learn how Pitney Bowes and more are maximizing their email potential.
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Digital
Using Personalization to Create Meaningful Customer Conversations
Personalization and meaningful 1:1 interactions are the Holy Grail for marketers.
But creating individualized, two-way conversations can be a challenge.Tagged in: -
MarTech
How to Avoid MarTech Burnout: 7 Tips
Are you a victim of analysis paralysis? Here’s 7 tips to avoid martech buying burnout.
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Digital
Are You Ready for the Changing B2B Customer?
Marketers today are dealing with a much different B2B customer than in the past, thanks to new technology, digital natives and changing expectations. Are you prepared?
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Acquisition
Five Misconceptions About Influencer Marketing
Questions around influencer marketing, including influencer selection, FTC guidelines and
measurement, have fueled several misconceptions. Here we address those misconceptions.Tagged in: -
Acquisition
How to Integrate Experiential into a Larger Business Strategy
By learning how to measure events marketers can justify their expenses to the C-suite.
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Demand Gen
Invest in C-Suite Relationships, Even if You Can’t Measure The ROI
Sales cycles are long, and the ROI of engagement can be hard to measure. Here’s four reasons you need to build relationships with the C-suite.
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