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Trifacta Creates a Tiered ABM Focus

Trifacta is finding success with ABM by approaching top tier targets with customized marketing programs.

Q&A: Steve Kozek on GE Capital’s Financial Marketing Challenges

At LeadsCon’s B2B Connect to Convert last month, Steve Kozek of GE Capital shared ideas about how his organization optimizes B2B data and content.

Chief Marketer Tech Talk 9-26-17

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership September 26, 2017 Lenovo CMO Roman Outlines Marketing Challenges Learn how tech brand Lenovo is humanizing its brand with personalization and co-ventures like the "Jedi Challenges" augmented reality game. More… SPONSORED BY: Enter Today! The CM200 Finally, an agency ranking that goes outside […]

Acquisition

How Lay’s Do Us a Flavor Stays Crisp Year After Year

Pepsico’s senior director of marketing, Sarah Guzman, shares the recipe for the Lay’s Do Us a Flavor campaign’s long-running success.

Digital

Can Your Customers Count On You in a Hurricane?

As a nation we’ve been fixated recently by several catastrophic hurricanes. For those at a distance it seems like an overwhelming human crisis. But it’s also a business crisis.

MarTech

Building Mobile Apps That Solve Pain Points: 3 Tips

Consider these three key pain points as you choose development partners and build your mobile apps and mobile web experience.

CM This Week 9-22-17

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 22, 2017 What are You Doing Wrong—and Right—on Social? Four Harvard Business School marketing experts dissect social media missteps and lessons learned, as well as what brands are doing right. More… SPONSORED BY: Superbook Marketing Resource Directory With dedicated directory categories […]

Chief Promo Marketer 9-19-17

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 19, 2017 Are You Effectively Profiling Your Customers? Brands looking to personalize experiences shouldn’t build them based on personas; they could risk losing their most loyal customers. More… SPONSORED BY: What You Need NOW to Boost Your Marketing Mojo The Superbook is […]