The Need for Deeper Content Marketing Metrics
Marketers tasked with assessing content marketing ROI and value have their work cut out for them.
Marketers tasked with assessing content marketing ROI and value have their work cut out for them.
New research from Salesfusion shows how B2B marketers can get more out of their marketing automation investments.
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 17, 2016 5 Tips for Getting More Out of Marketing Automation New research from Salesfusion shows how B2B marketers can get more out of their marketing automation investments. Here's five ideas. More… SPONSORED BY: Where CMO’s…
More money will be spent on IoT-related consumer activities than any other market save insurance and healthcare. Here's a lesson on how IoT offers opportunities for marketers.
Steve Olenski at Forbes.com cautions that not everything about your human customers can be mined down to a data point.
Lists featured this week include August Home Publishing and ScholarshipOwl.com.
Marketing communications is critical. What you say and why, where & when you say it represents some of your most valuable intellectual property.
Andrew Clarke, a 15-year Mars veteran, assumes the newly created role of chief marketing and customer officer, which combines media, consumer marketing, customer and sales.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 10, 2016 The 2016 PRO Awards Finalists are Here! Chief Marketer announces the 2016 PRO Awards Finalists, a distinguished collection of world-class promotional marketing campaigns. More… SPONSORED BY: Arby’s “The Meat Mountain” Case Study It began…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% May 6, 2016 The 2016 PRO Awards Finalists are Here! Chief Marketer announces the 2016 PRO Awards Finalists! a distinguished collection of world-class promotional marketing campaigns. More… SPONSORED BY: Digital Directive Why syngergy between data, content…