Search Results for: data

Rather than just bugging them for donations,
Arizona State is using a loyalty app to connect with alumni.

Carnival Cruise Line VP Partnerships Scott Becher prefers to engage with partners that
would like to reach his guests as much as he’d like to reach theirs.

Granular measurement enables marketers to evaluate individual channel performance,
and drill down to see the performance of each dimension within a channel.

Samsung is increasing its focus on the SMB segment, for phones, tablets and other devices.

Could your B2B email campaign use a boost? At Connect to Convert, Mary Hart
shared 10 surefire tips marketers can use to improve their B2B ROI.

Brands like Citrix and Relation Insurance are focusing on integrating B2B
marketing and sales processes, to improve relationships and ROI.

When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.

What tech do you need to consider to talk more quickly with your target customers online?

Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.

The olive oil is testing connected TV ad placements with
services such as Hulu and Sling to reach younger buyers.