Put on a mask, unwrap and treat and check out our top 10 B2B and martech stories for October 2018.

Gated content is one way to build your lead database, but B2B marketers need to resist the powerful urge to gate everything.

The brand's position in the U.S. baby-care market has been eroded by companies focusing product innovation on all natural ingredients. A major turnaround effort is underway called Project Apollo.

Do you have the right data strategy in place to create customer engagement and  trust? Here’s three crucial things to remember.

AI can help marketers increase the efficiency of their video strategy, and help tailor content to customers’ individual interests.

Eric Reynolds oversees a huge portfolio of brands and marketing teams, making him a prolific juggler of strategies, execution plans, challenges, failures and successes.

AI is continuously evolving, and with it, marketer’s ability to construct highly insightful campaigns.

Programmatic advertising has changed the game for small and medium websites. What are the best practices to avoid fradulent practices?

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 1, 2018 B2B Content: To Gate or Not to Gate, That is the Question Gated content is one way to build your lead database, but B2B marketers need to resist the powerful urge to gate everything. More… SPONSORED BY: Looking to exceed your…

Heineken USA's Jessica Robinson discusses ways the company is utilizing experiences like the royal wedding to promote brands like Strongbow and Red Stripe.