Search Results for: data

AI technology is evolving much faster than regulation can control. But regulators like Italy’s Data Protection Authority are working to ensure we can all reap AI’s benefits while complying with data ethics. Amid their lawsuit against the NYT, OpenAI faces privacy scrutiny in Europe after a multi-month investigation into ChatGPT’s data collection methods.

AdMonsters reported on consumers’ perceptions of TV streaming, and they cited many issues of concern, including seeing ads when they pay for subscriptions and the need to subscribe to multiple services. We asked multiple people who are providing advertising support to streaming providers about CTV advertising to respond to their concerns.

When does personal cross over to creepy? Here’s a look at how personalization can go right—and how it can go terribly wrong.

There is currently no industry standard for completing data deletion requests. We caught up with Rowena Lam, IAB Tech Lab’s Senior Director of Privacy & Data, to see how they conducted this research, the findings, and the following steps to make a standard Data Deletion Request Framework a reality. 

Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

  Thursday January 25, 2024 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Developer Riot Games has laid off 530 workers, or 11% of its staff, in an effort to refocus on its core business after nearly doubling its employee base since 2019. The move, mirrored by dozens of […]

Data is at the heart of the retail media revolution — not as cold numbers but as the lifeblood of personalized experiences. Every swipe, click, and step tells a story, guiding brands to create not just campaigns, but connections. This approach will propel marketing strategies that resonate, ensuring that product offerings, promotions, and interactions are not just relevant, but compellingly engaging.

The Big G is updating the warning on Chrome’s Incognito Mode to inform consumers that they and other websites can still track digital users even in private mode. It directly addresses one of the major complaints in the class action lawsuit, which accused Google of not making it explicitly clear that Google collects data from users in private mode. 

Highlights from the Edelman 2024 Trust Barometer, an annual survey examining societal indicators and trends that influence the public’s trust in government, business, media and NGOs.

The survey’s key CMO insights, followed by a chat with Boathouse CEO John Connors about the most critical and surprising revelations from the report.