BEST BUY: has entered into a multi-year relationship with Magic Johnson Enterprises to help the retailer strengthen its urban market presence and deepen relationships with the company. The relationship is designed to help Best Buy as it opens more stores in highly populated, racially and ethnically diverse locations. Magic Johnson Enterprises has worked with other top retailers on issues related to diversity and multicultural consumers, such as Starbucks, Burger King, NASCAR, Washington Mutual, Cadbury Schweppes, Lincoln, T.G.I. Fridays and 24 Hour Fitness.
KRAFT FOODS: has launched a new extension to its Crystal Light brand, Crystal Light Focus and Metabolism. The drink mix comes in three flavors: Focus Citrus Splash, Metabolism+Peach Mango Green Tea and Red Tea Mandarin. The products retail for $3.29 for a 10-count package and $4.49 for a 14-count package.
TECATE: is pushing the upcoming boxing match between Juan Manuel Marquez and Manny Pacquaio with a marketing campaign that includes a $20 mail-in rebate for the HBO PPV event. The beer brand is also giving away tickets to the WBC Super Featherweight Championship fight in a local Las Vegas retail sweepstakes. The campaign will also include an autograph session with the boxers before the March 15 event, with an appearance from the Chicas Tecate.
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