NEW TO MARKET LISTS
–Bella Clear Product Buyers
Purchasers of Bella Clear skin care products are named. The count for the last 6 months is 120,000. The average sale was $50. DRTV and the Internet are the sources.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $100/M
Contact: List Services Corp., Joe Gonzales (203-791-4184; [email protected])

–Buyers 360 Degrees/Celebrity Juice
This file consists of subscribers to celebrity and entertainment news magazines. On average those listed are 33 years old and have a $55,000 income. The initial one-month hotline count totals 186,478. Direct mail, telemarketing and e-mail are the sources.
Selections: Credit cards, upscale premium cardholders, catalog/online/retail shoppers, travelers, health and fitness, news and financial, pet owners, ethnicity, e-mail address, telephone number, state/SCF/ZIP
Price: $75/M
Contact: Focus USA, Stephani Wright (201-489-2525; [email protected])

–Daily Inspirations
Religious consumers who signed up online to receive Christian newsletters, daily prayers and devotional materials are identified on separate files. A total of 867,542 subscribers to one or more of four newsletters are named. Other files offer 482,231 postal and 613,697 e-mail addresses of subscribers to daily devotional materials.
Selections: Monthly hotline, prayer of the day, gender, recency, age, income, enhancements, state/SCF/ZIP
Price: $80/M (postal file); $150/M (e-mail file)
Contact: Trinity Direct, Bob Stein (973-283-3600, ext. 225; [email protected])

–Content Real Estate Wealth System
This file names 65,137 individuals who registered for real estate investment seminars. Direct mail and newspaper advertising are the sources.
Selections: Hotlines, gender, SCF/ZIP
Price: $110/M
Contact: Geon Media Group, Maryls Haugo (801-619-7800; [email protected])

–Winning in the Cash Flow
Individuals who responded to an offer for a business opportunity course are listed. A total of 21,703 buyers from 2008 are available. The average $120 sale included CDs, DVDs and other course materials. The sources are DRTV, the Internet and direct mail.
Selections: Gender, state/SCF/ZIP
Price: $150/M
Contact: Macromark Inc., Paula Dazi (845-230-6300, ext. 349; [email protected])

–CMC/Financially Distressed Postal and E-mail Hotline
A new file derived from the Consumer Marketing Connection (CMC) database identifies individuals and families deemed likely to respond to credit and financial services offers. The one-month hotline counts for debt consolidation and payday loan users are 17,932 and 186,253 respectively. Sources include direct mail, Internet-generated buyers and responders, direct mail and Internet surveys and public records.
Selections: Age, ethnicity, gender, household income, lifestyle, state/SCF/ZIP
Price: $85/M (base)
Contact: Key Marketing Advantage, Tara Izzo (203-744-9011, ext. 112; [email protected])

NEW COMPILED LISTS
–Womensense Working Females by Profession
More than 5.6 million professional women are on file. Sources include business directories, professional registrations, utilities and telephone companies.
Selections: Monthly hotline, business/industry type, home address, household income, telephone number, recency, state/SCF/ZIP
Price: $125/M
Contact: List Bargains, Mary Jane Acito (914-617-8138; [email protected])

INSERT MEDIA
–New Mom Insert Program
The New Mom program formerly known as Growing Family is being re-launched after being off the market about six months. It targets new mothers who registered at the point of purchase and online to receive discount offers, coupons and product samples. Many of these new parents purchased photos and other personalized products. On average 290,000 packages will be monthly. Inquiries will be considered for larger than standard size and weight inserts.
Selections: Birth order, Hispanic, enhanced lifestyle, ZIP
Price: $50/M
Contact: True North List Marketing, Lynn Starr (203-459-4348, ext. 305; [email protected])

* Plymouth Direct
* Small Cap Investing Newsletter
* VPM Cellular Product Buyers
* 20/20 Vision Correction
* New Millennium Awards
* American Media Files
* Bonnier Outdoorsman
* Short Cuts
* Classifieds

NEW LISTS

Plymouth Direct
Plymouth Direct Inc. has returned to the list rental market with a new file that names nearly 200,000 buyers from January, December and November. The average sale was $40 for products for the home and pets. Direct response television was the source.
Selections: Hotlines, purchase amount (ranges), telephone number, gender, state/SCF
Price: $105/M
Contact: Belardi/Ostroy, Greg Jarrow (212-381-1726; [email protected])

Small Cap Investing Newsletter
A total of 104,140 active paid subscribers are on file. This newsletter targets investors seeking advice about investment and business opportunities. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $175/M
Contact: Net60 LLC, Fabiola Molina (718-667-3434; [email protected])

VPM Cellular Product Buyers
This database lists the names of 864,031 consumers who made purchases of products in the cell phone category during 2007. Space advertising and direct mail are the sources.
Selections: Monthly hotline, e-mail address, cell phone carrier, age, dwelling type, gender, homeowner, income, length of residence, marital status, presence of children, state/SCF/ZIP
Price: $90/M
Contact: VP Media, Peter Bertorelli (704-841-1592; [email protected])

20/20 Vision Correction
Postal and e-mail addresses are available for 4.3 million individuals with vision problems. This file names individuals who wear contact lenses, eyeglasses or have otherwise indicated an interest in correcting vision problems. Those listed are on average 42 with a $50,000 income. The Internet is the source.
Selections: Vision selects, age, gender, household income, marital status, monthly hotline, presence of children, state/SCF/ZIP
Price: $80/M (postal file); $100/M (e-mail file)
Contact: eTargetMedia, Diana Baczynskj (212-891-6595; [email protected])

New Millennium Awards
Separate files in the New Millennium Awards list group identify consumers from Canada, France, Germany and United Kingdom. Counts for January range from 1,611 to 4,128. These files list individuals who paid the equivalent of $20 and in the case of Canada $30 in response to prize offers, in addition to filling out a tracking form to verify information. Direct mail is the source.
Selections: Monthly hotlines, gender
Price: $125/M to $230/M
Contact: RMI Direct Marketing Inc., Ed Bocknik (203-825-4633; [email protected])

NEW SELECTS

American Media Files
Recency, frequency and monetary (RFM) data have become available on lists offered by American Media Inc. A master file names more than 2.8 million subscribers to 12 celebrity, health and fitness magazines. Separates lists are available for targeting subscribers to such titles as Shape, Fit Pregnancy, Men’s Fitness and Star, among other titles.
Additional selections: Hotlines, gender, state/SCF/ZIP
Price: $80/M (base)
Contact: Statlistics, Rita Verna (203-778-8700, ext. 112; [email protected])

SPECIALS!

Bonnier Outdoorsman
Bonnier Corp. is offering test mailers a $10/M discount off the base price of its subscription master file. It names more than 3.5 million subscribers to Outdoor Life and Field & Stream magazines. Contact Lake Group Media Inc., Lenore Cunningham (914-925-2460; [email protected])

Short Cuts
Complete Medical Lists LLC has added data card search features to its Web site completemedicallists.com.

CLASSIFIEDS

Classifieds
Insert Media Supervisor

Pasadena direct response agency specializing in fundraising for humanitarian non-profits seeks Insert Media Supervisor to oversee all space and insert media placement and buys including statement stuffers, newspaper and magazine advertising, FSI’s and polybag programs. Must have 5-10 years of print and insert media advertising experience in a supervisory role. Must have a strong background in direct response marketing, clearly demonstrated skill in rate negotiation, and ability to communicate in a fast-paced environment. Excellent analytical and organizational skills required. Please email resume and cover letter to [email protected]).