List and Database News

Posted on by Chief Marketer Staff

XXL

This hip-hop culture magazine reaches 37,470 subscribers who are primarily young, trendy, males. The publication covers sports, entertainment, fashion, celebrity culture, and music. All subscriptions are direct mail generated.
Selections: Gender, state/SCF/ZIP
Price: $90/M
Contact: Venture Direct Worldwide Inc., 212-684-4800

Affluent Retirees on Cruise Control
The 25,469 people on this compiled file are older than 60, have household incomes in excess of $100,000 and have an affinity for going on cruises. The list is entirely direct response generated.
Selections: Quarterly hotline, mail order buyer, marital status, homeowner, length of residence, children by age, presence of credit card, lifestyle interests, exact age, phone number, household income, gender, state/SCF/ZIP
Price: $110/M
Contact: Mail Marketing Inc., 201-750-3222

Yves Rocher Master File
This file contains the names of 426,892 women who have bought natural, plant-based cosmetics from this direct-to-consumer marketer within the last 12 months. Buyers are, on average, 45, with household incomes of $35,000. Buyers receive a constant stream of promotions and free gifts with each order.
Selections: One-, three-, six-month buyers, catalog requestors, paurchase amount, multibuyers, cash or credit cards, age, gender, geographic
Price: $95/M
Contact: Adrea Rubin Management, 212-983-0100

August Home Publishing Homeowners
There are more than 1 million active subscribers within this file, all of whom have been augmented with InfoBase information, including homeownership and vehicle data. The master file is made up of August Home

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