Labatt Blue has signed on as the exclusive sponsor of the USA Hockey and USA Hockey InLine.
The imported beer manufacturer will be the official beer sponsor with rights to the marks and inclusion of the Labatt Blue logo in specific USA Hockey communications. Additional joint marketing efforts include the Web sites of both parties as well as American Hockey Magazine.
USA Hockey is the National Governing Body for the sport of hockey in the U.S., representing more than 80,000 male and female adult members. As part of the deal, the membership will be recognized as Labatt Blue USAdult Hockey. Labatt Blue will be the title sponsor of the Labatt Blue USAdult National Championships.
The sponsorship also provides Labatt with a seat on the bench of the U.S. Men’s and Women’s National Teams. Labatt Blue is the No. 3 imported beer in the U.S.
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