Chief Marketer’s monthly Marketers and Brands on Fire series, now in its fourth year, spotlights the strategic thinking behind some of the industry’s most successful, innovative and game-changing marketing campaigns. In addition to delving into program ideation, creation and execution, these conversations frequently shed light on the evolving CMO role itself, as well as the qualities and attributes required to land that coveted role. Three CMOs we’ve connected with recently, hailing from Walgreens, Nutrabolt and Shipt, offer advice on ascending to the C-suite in today’s ultra-competitive marketplace.

Last week we discussed the importance of enterprise-wide buy-in for loyalty programs to ensure long-term success, retention and growth. Indeed, consumers demand deeper experiences from brands today, beyond the merely transactional. We look at ways to assess how well your loyalty program is working, plus five steps to increasing brand loyalty and love.

Language-learning app Duolingo acquires approximately 80 percent of its users organically, through word-of-mouth marketing. But targeted paid acquisition helps to spur that growth, and partnerships and piggybacking on pop culture moments have proven useful tactics as well. Here’s the brand’s media strategy, social investment, measurement approach, and more.

Lastly, we’ll leave you with some networking tips, with three communication experts sharing best practices on making strategic and successful connections during in-person and online experiences.

Until next week,

Kaylee Hultgren
Editor
Chief Marketer

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