Chief Marketer
we've got a lot to talk about
February 13, 2022

PepsiCo Foodservice, which counts restaurants, hotels, universities and the like as customers, is acutely aware of evolving consumer preferences—and for that reason, it’s hyper-focused on delivering technological innovations to meet those consumer needs.

Take the consumer delivery preferences that have evolved during the pandemic: 70 percent of U.S. adults are ordering delivery or takeout at least once a week, and two thirds of U.S. adults are choosing a specific restaurant because of their delivery options, according to PepsiCo Foodservice CMO Scott Finlow. We spoke with him this week about the company’s marketing priorities for 2022, how it’s leveraging consumer insights to launch new digital-first technologies and the role that sustainability and purpose play in the brand’s marketing strategies.

Speaking of sustainability, a recent survey of shoppers based in the U.S., UK, Germany and France conducted by Salsify indicates the importance of environmental factors when making purchasing decisions. We look at some of the survey’s key findings and how a growing number of retailers are committing to sustainability policies and featuring them prominently in their ecommerce sites and marketing materials.

As consumers take in the big game this Super Bowl Sunday, they’ll be introduced to several first-time advertisers, some of which have paid up to $7 million for that coveted 30 seconds of airtime—and not just companies in the consumer space. Advertising platform Criteo, workforce app development platform Monday.com and online retailer Rakuten—all B2B companies—are investing in the brand-building exercise this year as well. We look at the motivation behind Criteo’s presence at the Super Bowl and what a B2B company can gain from such a move.  

Lastly, we explore the recent retail pop-up activation celebrating David Bowie’s 75th birthday, which featured myriad interactive engagements, including a 360-reality audio experience, a songwriting exercise and intimate audio recordings of the artist himself.

Until next week,

Kaylee Hultgren
Group Content Manager
Chief Marketer

If you would like to sponsor this e-newsletter please contact Dara Brooks at [email protected] or call (203) 899-8494.

Looking for a partner, technology provider or supplier? The search is over. Check out the marketer's #1 choice in partner resources, the Marketing Resource Directory, and find your next solution provider today.
This newsletter is brought to you by:

 
2022 Market Like a Mother Honorees Revealed

The editors of Chief Marketer present to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
Read More

 
'Bowie 75' Retail Pop-Up Celebrates Music Icon's Birthday in New York and London

Explore five of the Bowie pop-up’s most interactive engagements that helped bring the storied career of a beloved legend to life.
Read More

 
Three Ways DTC Brands Can Diversify Spend Beyond Social Media

How brands in the the direct-to-consumer marketing space can move beyond social media.
Read More

 
Banfield Pet Hospital ‘After Party’ Video Series Taps Pet Influencers to Target Gen Z and Millennials

We spoke with CMO Lisa Stockmon about marketing the hospital during the pandemic, growing its Gen Z base, generating brand awareness and leaning into the company’s relatability.
Read More

 
How 12 Brands Engaged Target Audiences With Virtual Events

Check out these 12 different programs that successfully conquered Zoom fatigue.
Read More

Facebook   Twitter   LinkedIn

read more about
Global Versus Local Marketing and PR for Luxury Brands
The Secret to Driving Revenue in 2022 and Beyond
Critical Data Enabling Brand Outcomes and Media Value
Top Women in Marketing: Winners Announced
Chief Marketer Unveils the 2022 CM200
Executive Insights: Marketing Trends for 2022