According to Boathouse’s third annual “CEO Survey on Marketing and the CMO” published this week, CEOs’ perception of CMO performance and marketing is shifting to a more favorable one. The study shows that 51 percent of CEOs now believe the CMO’s short tenure is a sign of success in their role rather than failure—up from 20 percent in 2021’s survey. Moreover, nearly double the amount of CEOs rated their marketing and CMO as “best in class.” Here’s a look at the survey’s key insights, plus a chat with Boathouse CEO John Connors about the most surprising revelations from the report.

In other research, Edelman released its 2024 Trust Barometer, an annual survey examining societal indicators and trends that influence the public's trust in government, business, media and NGOs. The data shows that more people feel  innovation is being poorly managed, regardless of respondents’ age group, income level, gender or country. Read about the survey’s main points here. And in terms of establishing trust through social media, a new perspective on profile verification can help businesses rebuild credibility.

After 13 years of sponsoring the Sundance Film Festival, Adobe has produced its first-ever owned space in Park City, Utah, dubbed “Adobe on Main,” featuring three days of panel discussions, livestreams of creator interviews and how-to talks related to the brand’s creative tools. Chief Brand Officer Heather Freeland dishes on the company’s program strategy, engagement and the importance of experiential marketing within the organization.

Lastly, here’s how three brands—Chick-Fil-A, the New York Times and Google—tapped OOH advertising to amplify gamification components within their omnichannel marketing strategies.

Until next week,

Kaylee Hultgren
Content Director
Chief Marketer

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