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Chief Promo Marketer
Uncovering the metrics and meanings behind the most innovative campaigns.
from the editors of Chief Marketer
October 15, 2013
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By Patricia Odell
Congratulations to all our 2013 PRO Award winning brands and agencies! Read profiles of all our Gold, Silver and Bronze winning campaigns. Plus, learn which campaign took home top honors as the Platnium PRO and which agency received our first-ever MVPro award.
FULL ARTICLE |
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By Andrew Adam Newman (NYT)
Green Giant, General Mills' frozen-vegetables brand, is launching an anti-bullying cause marketing campaign called "Raise a Giant." It features an animated commercial featuring a child narrator.
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By the Chief Marketer Staff
In this Chief Marketer Tip Sheet, learn how Stride Rite’s new loyalty scheme rewards shoppers, the scoop behind Corona’s award winning beach-inspired incentive program, and top trends in merchandise incentives.
FULL ARTICLE |
By Beth Negus Viveiros
This month on the Big Fat Marketing Blog, we're highlighting some of our 2013 PRO Award Gold winning brands. Learn fun facts about Lay's, Monster Worldwide and more.
FULL ARTICLE |
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This fall, the third-annual and now supersized and supercharged EventTech comes to Las Vegas. This is the world’s only conference and exposition focused on using social media and technology to optimize events and trade shows. Register today at eventmarketer.com/eventtech!
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