Chief Promo Marketer

Uncovering the metrics and meanings behind the most innovative campaigns.

from the editors of Chief Marketer

October 15, 2013

2013 PRO Award Winners

Fight Against School Bullying Expands to Store Shelves

Incentive Marketing Tip Sheet

Welcome to PROtober!

2013 PRO Award Winners

By Patricia Odell

Congratulations to all our 2013 PRO Award winning brands and agencies! Read profiles of all our Gold, Silver and Bronze winning campaigns. Plus, learn which campaign took home top honors as the Platnium PRO and which agency received our first-ever MVPro award.
FULL ARTICLE

Launch digital promotions to drive in-store sales and build loyalty this holiday season. Deliver secure rewards to loyalty members or simply build a loyal customer by offering a personalized, seamless experience. RevTrax can get your promotions running in about one week.
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Fight Against School Bullying Expands to Store Shelves

By Andrew Adam Newman (NYT)

Green Giant, General Mills' frozen-vegetables brand, is launching an anti-bullying cause marketing campaign called "Raise a Giant." It features an animated commercial featuring a child narrator.
FULL ARTICLE

Incentive Marketing Tip Sheet

By the Chief Marketer Staff

In this Chief Marketer Tip Sheet, learn how Stride Rite’s new loyalty scheme rewards shoppers, the scoop behind Corona’s award winning beach-inspired incentive program, and top trends in merchandise incentives.
FULL ARTICLE

Welcome to PROtober!

By Beth Negus Viveiros

This month on the Big Fat Marketing Blog, we're highlighting some of our 2013 PRO Award Gold winning brands. Learn fun facts about Lay's, Monster Worldwide and more.
FULL ARTICLE

This fall, the third-annual and now supersized and supercharged EventTech comes to Las Vegas. This is the world’s only conference and exposition focused on using social media and technology to optimize events and trade shows. Register today at eventmarketer.com/eventtech!
Click here now!

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