By Patricia Odell
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The role of the creative director has been reshaped by client demands, technology, digital, social and many other factors. David Shackley, executive creative director at RedPeg Marketing offers a look into the new order of creatives.
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Jason Hahn
The America’s Cup turned to Designwerk for some rebranding help. The goal was to turn an old ocean race into an event that would appeal more to a younger market without alienating the original fan base.
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Melissa Van Dyke
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The Incentive Research Foundation has identified five important trends for merchandise incentives in 2013.
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