| Chief Promo Marketer
Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief MarketerMarch 18, 2014 |
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Special Report: Following Digital Footprints to Make Sense of All Your Data PointsBy Patricia Odell  In this Chief Marketer special report, learn how marketers like Kraft, Bare Escentuals and Kroger are using online behavior to get a fuller view of their customers and craft campaigns in real time.FULL ARTICLE |
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Tech Trends: Wearables, WhatsApp, Instagram and BeaconsBy Patricia Odell  At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.FULL ARTICLE |
Free Tattoo’s Anyone? Spike’s “Ink Master” Stages NY EventBy Patricia Odell  Spike TV's "Ink Master" added a mobile unit to an integrated program to promote Season 4. Spike's brand exec, Frank Tanki gives us the details.FULL ARTICLE |
Sports and Loyalty Marketing Help Papa John’s Bring in the DoughBy Beth Negus Viveiros  A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John's maintain a slice of the competitive pizza market. Learn more in this exclusive profile with CMO Bob Kraut.FULL ARTICLE |
Oscar Mayer’s Zany Bacon Scent Alarm ClockBy Patricia Odell Oscar Mayer has come up with a zany way to remind people to buy its bacon. Introducing... the Bacon Scented Alarm Clock AppFULL ARTICLE |
CM Asks…What Are Your Biggest Data Challenges?By Chief Marketer Staff  When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points.FULL ARTICLE |
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