Uncovering the metrics and meanings behind the most innovative campaigns.

June 18, 2013

Sponsorship Pairs Men’s Health and Total Cereal

By Patricia Odell

Total Cereal and Men's Health magazine have teamed up in a sponsorship deal for a nationwide search for the all-around, seasoned guy in the "Total Guy, Total Package," online contest. Kim Seifert, associate marketing manager for Total, and Jason Schumann, integrated marketing communications managers for General Mills, gives us the details.

FULL ARTICLE

Chief Marketer’s Annual Prospecting Survey

By Chief Marketer Staff

Acquisition efforts are increasing on all fronts in 2013. Download the results of our annual lead generation survey to learn: 

* Where marketers are investing acquisition dollars in 2013

* The impact of social data

* The role of email in prospecting efforts   

FULL ARTICLE

American Airlines Marketer on Ramping up Social Media

By Patricia Odell

American Airlines has found that social media channels allow it to tell customers a more relevant brand story, moving messaging from just a product sell to reveal a much more in-depth character behind the brand. Johnathan Pierce, director of social media, shares the strategy.

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PROMO's Top Shops—Submit Your Application Today!

By Patricia Odell

Well, we did it! We've given the 20th Annual PROMO 100 a makeover and have recast it as the PROMO "Top Shops," a compilation of the top pure-play promotional marketing agencies both large and small. Top Shops will pick up the legacy of the PROMO 100 list as a sought after resource by both brand marketers and agencies. Submit your application today. 

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Cricket Campaign Takes on Verizon/AT&T on Overcharging

By Patricia Odell

A new Cricket campaign "Half Is More" takes direct and agressive aim at wireless giants Verizon and AT&T, calling them out for being way overpriced and for consumers to ask themselves whey they are spending more for the same services they could get with Cricket for about half the price.

FULL ARTICLE

Related Whitepapers

Knowing the Score: The Ultimate Guide to Scoring Customers and Prospects

Want to Develop Better Marketing Campaigns? Stop Using Archiac Methods

10 Tips: Solving Marketing's Biggest Problem of 2013 (Gaining Opt-ins)

Smarter@Marketing: Align Message, Process and Measurement to Deliver Sales Enablement

Social Selling in B2B Sales

The CMO's Guide to Beating the Engagement Crisis

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