| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECTMarch 21, 2014 |
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| Lead Gen Programs Need to Stay Positive
By Louis Foong
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One pitfall marketers face when creating lead gen programs is focusing too much on the strategy behind a campaign and how to execute it properly.
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| How Hashtags Can Drive Business
By Kevin Bobowski
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Hashtags have blossomed over the past few years in social media, giving users who want to chime in on a certain topic and interact with others a means to do so quickly and easily. But finding the right hashtag to drive business value is something that marketers are still trying to perfect.
| MillerCoors Boosts Digital Video Spending by 50%
By E.J. Schultz
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Digital video is a hot property in online and mobile marketing, and brewing giant MillerCoors this week announced that it will be upping its spending in the area by 50 percent.
| Paid Promos and Social Marketing
By Sean O'Neal
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It's getting tougher to sustain success with earned and owned social media channels, so many marketers are turning to paid interactions to help drive their campaigns and interact with users.
| Infographic: Top Lead Gen Tactics
By Dougla Karr
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What are the big driving forces behind today's online marketing strategies? According to Oracle Eloqua, technology, email marketing, speed and rich content are the key elements you need to leverage for successful campaigns.
| Multiscreening and Digital Advertising
By Joline McGoldrick (Forbes)
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Consumers are leveraging multiple screens via TV and mobile devices more and more, and marketers need to wrap their heads around making the most of this practice. Marketers need to appreciate the behavior and mindset of multiscreening audiences and must integrate ads with primary screen content.|
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