The week's most relevant content from around the web and why it's important.

March 14, 2014

By Larry Kim (Small Business Trends)

Over half of companies have metrics showing a positive result from social activity on marketing optimization, according to recent research from Altimeter. Do you have a solid social plan?

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By Gary Drenik (Forbes)

Have too much information? Look beyond the flood of big data to create models relevant to more targeted online media buys.

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By Chief Marketer Staff

When you’re building a customer relationship, good data is the foundation. Chief Marketer asked several marketing pros to share their biggest data sources and pain points in this Q&A.

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By Brad Stone and Joshua Brustein (Business Week)

This week Amazon bumped up the cost of its annual Prime membership from $79 to $99, citing rising fuel and transportation costs as a significant factor.

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By Patricia Odell

You know you're special! Get the recognition you deserve with a 2014 PRO Award.

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By Marc Poirier

What's really important to marketers using online and social media? Being able to display advertising to their readers in a way that does not take away from the user experience. Enter native ads.

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