| Chief Marketer - This Week
The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer and DIRECTDecember 20, 2013 |
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| Amazon Winning the Holiday Toy War
By Matt Townsend (Bloomberg News)
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This holiday season, Amazon.com is proving to be a more reliable online source for shoppers looking for hot toys than its brick and mortar rivals, according to a survey from Bloomberg Industries.
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| Did Beyoncé’s Album Just Prove Marketing is Dead?
By Jason Headsetsdotcom (CNBC)
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Was Beyoncé's decision to release her new album with no hype a sign marketing is dead? Or, is it just another indicator that marketing is becoming more and more relationship-focused?
| BC Study Shows Impact of Touchscreen on Shopping Behavior
By Sean Hennessey (BC Chronicle)
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A new study from Boston College’s Carroll School of Management finds that consumers using touchscreen devices to shop may have looser purse strings than those using laptop or desktop computers.
| Shooting Stars: 12 Brands to Watch in 2014
By Beth Negus Viveiros and Jason Hahn
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Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right, including HBO, Toys 'R' Us, Keen, Lowe's and more.
| The Group Social Mentality of Instagram Direct
By Jenna Wortham (New York Times)
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Instagram founder Kevin Systrom introduced members of the press to a new messaging service last week called Instagram Direct. How will this new service impact social behavior patterns?
| Chief Marketer Asks….What Was Your Favorite Campaign of 2013?
By Beth Negus Viveiros
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Which marketing efforts caught your eye this year? From the "Good Life" to "Dumb Ways to Die," Chief Marketer contributors share their favorite campaigns of 2013.
| List & Data Tricks, Tips and Trends
By Chief Marketer Staff In this Tip Sheet, learn how to segment data for audiences of one or many, the top data marketing challenges for 2014, why B2B marketers are unhappy with conversion rates, ways to make social data meaningful and more. |
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