| Chief DIRECT Marketer
DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer, and DIRECTOctober 09, 2013 |
 |
| The Myth of the Data Scientist and the Reality of Data Analysis
By Joe DeCosmo
|
The term data scientist is one of the trendy and sexy professions of 2013. Little did Joe DeCosmo know, he was actually a data scientist way back in 1987. Learn the reality of the current analysis model, and why marketers still need to escape the dreaded data silo.
|
Advertisement
|
| Mobile Ad Creative Sucks, and It’s a Matter of Time and Money
By Jason Hahn
|
Mobile ad creative sucks. That was, more or less, one of the main takeaways from “Technology, Marketers & Customers: The Next 10 Years,” a session during Advertising Week 2013.
| Targeted Email Helps Freshpair Engage a Variety of Audiences
By Beth Negus Viveiros
|
A robust email program targeting nine core segments is a key marketing component in making Freshpair feel confident about reaching a decidedly diverse customer base.
| PROtober: A Quick and Crisp Look at Lay’s Potato Chips
By Beth Negus Viveiros
|
This month on the Big Fat Marketing Blog, we're spotlighting some of the 2013 PRO Award winning brands. In this edition, learn more about Lay's and how they flavor their branding approach worldwide.|
Advertisement  CB2 is a modern destination from Crate and Barrel that offers furnishings for loft, apartment and home with unique designs and items that are refreshingly livable, durable and affordable. These 154,000+ buyers are well-educated with high discretionary income. For more information, please contact Anna Feely at 201.865.5800 x2113 |
Related Events |
| Search our site for Related Events |
Find Products and Services |
| Search our site for Products and Services |
|
Advertisement  This fall, the third-annual and now supersized and supercharged EventTech comes to Las Vegas. This is the world’s only conference and exposition focused on using social media and technology to optimize events and trade shows. Register today at eventmarketer.com/eventtech! Click here now! |
ABOUT THIS NEWSLETTERYou are subscribed to this newsletter as `email`For questions concerning delivery of this newsletter, please contact our Customer Service Department at: Chief Marketer An Access Intelligence publication International: 847-763-9509 Email: Customer Service Access Intelligence | 10 Norden Place, Norwalk, CT 06855 © 2013, Access Intelligence. All rights reserved. This content is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Access Intelligence. |
| About Us Privacy Policy |