| Chief DIRECT Marketer
DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECTOctober 29, 2013 |
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| The Five “Big Lies” CMOs are Told About Mobile
By Scott Snyder
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Many folks in the C-suite has become susceptible to misconceptions and spot lies they hear about mobilizing their marketing efforts. Here are five “big lies” that have hindered the mobile progress of brands worldwide.
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| Pin Down Holiday Sales by Dominating Pinterest
By Tim McMullen and Ryan Woolley
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Here are 6 tips to help retailers and brands unlock the potential of Pinterest by creating an engaging campaign that drives sales and increases SEO rankings.
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| Four Tips for Dealing with Tricky Customer Decisions
By Varsha Crawla
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Marketers have tons of data generated every day by digital decisions. But figuring out how to use that information can be tricky. Here's some ideas for figuring out why customers are doing what they're doing on your website.
| Open for Business: PROMO’s New Top Shops Searchable Database
By Patricia Odell
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Looking for information on the industry's best creative talent? PROMO’s new Top Shops listing is a robust, searchable directory of the Top 100 U.S. promotion agencies. Check it out for the scoop on their areas of expertise, full contact information and more.|
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