Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer, and DIRECT

October 2, 2013

Five Trends in Merchandise Incentives

Why You Should Rethink Your Business Communications Strategy

Chief Marketer’s 2013 Annual Social Media Survey

Five Trends in Merchandise Incentives

By Melissa Van Dyke

five The Incentive Research Foundation has identified five important trends for merchandise incentives in 2013. Learn why marketers are leaning towards offering experiences as rewards, and the impact of mobile.

FULL ARTICLE

This fall, the third-annual and now supersized and supercharged EventTech comes to Las Vegas. This is the world’s only conference and exposition focused on using social media and technology to optimize events and trade shows.
Register today at eventmarketer.com/eventtech!

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Why You Should Rethink Your Business Communications Strategy

By Bob Wise

lead capture campaigns When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors. Here's some thoughts on how to get the most out of your investment.

FULL ARTICLE

Create new and untapped revenue streams for your business with the help of our expert Lead Generation team. Our easy-to-implement program offers a results driven approach that targets a wide-range of markets and demographics. For more information, please contact Judd Bergenfield at 201-865-5800 x2012.

Chief Marketer’s 2013 Annual Social Media Survey

By Beth Negus Viveiros

Chief Marketer’s annual survey shows that social marketing has gone mainstream. In this Special Report, learn what tools marketers are using for social campaign management, how marketers assign responsibility for content creation, where social budget dollars are being spent, the biggest challenges to social success and more.

FULL ARTICLE

The League of Women Voters respond with passion and generosity to appeals from women's organizations; health, humanitarian, and women's issues; relief efforts; educational, environmental, and liberal political appeals. They are well-educated, compassionate and concerned with the world around them. 85+ continuations! Contact Cindi Nowatnick at Infogroup Targeting Solutions, 402.836.6238

Related Whitepapers

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Get Started with Social Relationship Management

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2013 Lead Management Optimization Study: Key Trends Analysis

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The Five-Step Guide for Better Social Media Security

The CMO's Guide to Beating the Engagement Crisis

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