Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer and DIRECT

November 6, 2013

Builder Proves the Value of Social Media for Lead Gen

How to Build Loyalty with “Next Best” Customers

Loyalty Marketing Tips & Tricks

Breaking Down Silos to Build a Better Marketing Team

Builder Proves the Value of Social Media for Lead Gen

By Jason Hahn

hardie-355 Fiber cement building products isn’t exactly an industry that screams of compatibility with social media. But James Hardie Building Products was able to successfully leverage social channels like Facebook and Twitter to generate leads, and all it took was an economic downturn.

FULL ARTICLE

The IMP continuity & publishing products serve a wide spectrum of interest areas ranging from cooking to the arts, wildlife to home repair, and computers to inspirational stories. For more information or a full list of enhancements, please contact Mary Ann Montalbano at 201.865.5800 x2204.

Click here for more details!

How to Build Loyalty with “Next Best” Customers

By Rodney Mason

loyalty Sure, loyalty programs cater to a brand's best customers. But the greatest opportunities for increased sales can often be found in a brand's "next best" customers.

FULL ARTICLE

Leverage the actual subscription history in Subscriber Genetics to reach proven magazine buyers:

13+ million magazine subscribers!

4.7+ million health/beauty
4.4+ million shelter
3.5+ million entertainment
3.2+ million news & business
2.5+ million sports
1.5+ million style
and . . .1 million book buyers

Contact Heather Winnicki-Mateus, Infogroup Targeting Solutions 402.836.5695

Loyalty Marketing Tips & Tricks

By Chief Marketer Staff

In this Chief Marketer Tip Sheet, learn what incentives are driving loyalty now, the role of data in meeting customers’ needs and more.

FULL ARTICLE

Breaking Down Silos to Build a Better Marketing Team

By Craig Conard

builder Want to strengthen your team? Consider cross-training, where you can expose individuals to various sub-disciplines that strengthen their overall knowledge.

FULL ARTICLE

Chief Marketer’s 2013 Annual Social Media Survey Chief Marketer’s annual survey shows that social marketing has gone mainstream. In this Special Report, learn:

What tools marketers are using for social campaign management
How marketers assign responsibility for content creation
Where social budget dollars are being spent
The biggest challenges to social success
And more!

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Total Economic Impact Report

The CMO's Guide to Beating the Engagement Crisis

Branded Video Posts: Using Multimedia to Increase Engagement

40 Must See Charts for Modern Marketers

Revenue Attribution: How to Measure the Impact of Your Marketing Efforts

2013 Lead Management Optimization Study: Key Trends Analysis

Putting Social to Work for Your Business

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