| Chief DIRECT Marketer
DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECTMarch 19, 2014 |
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| Six Factors for Bridging Direct and Brand Marketing
By Lindsay Resnick
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Today, brand and direct marketing stand side by side in the fight for consumer engagement. Learn six steps for using content to create a more cohesive marketing plan.
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| How to Automate Lead Verification
By Frans Van Hulle
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Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality. Discover why automation is essential.
| Are You Deep Discounting? Maybe You Shouldn’t Be
By Beth Negus Viveiros
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Product devaluation due to deep discounts is one of the biggest problems facing merchants today, says Russ Gaitskill of Garnet Hill.
| Tech Trends: Wearables, WhatsApp, Instagram and Beacons
By Patricia Odell
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At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.
| Tips for Better Triggered Online Campaigns
By Martin Larsen
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Here are six tips for improving your triggered marketing efforts, both locally and globally.
| Special Report: Following Digital Footprints to Make Sense of All Your Data Points
By Patricia Odell
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In this Chief Marketer special report, learn how marketers like Kraft and Kroger are using online behavior to get a fuller view of their customers and craft social campaigns in real time.
| Q&A: Enova’s DeCosmo on Analytics Tech Trends
By Patrick Gorman
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Chief Marketer recently talked with Joe DeCosmo, the new chief analytics officer at Enova, for his thoughts on the latest influences and trends in the analytics space.
| Top 10 Data Pain Points
By the Chief Marketer Staff In this Chief Marketer Tip Sheet, discover the top 10 data pain points marketers face—and ideas on how to relieve that pain, including finding the right skill sets, data security, having clear business objectives and more. |
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