Chief DIRECT Marketer

DM INSIGHTS AND ANALYSIS

from the editors of Chief Marketer and DIRECT

June 26, 2013

Beyond TV: Syfy Keeps Fans Tuned in with Social and Mobile

Social Data Shapes Red Sox 2013 Marketing Plan

DMEF Changes Its Name to Marketing EDGE

Beyond TV: Syfy Keeps Fans Tuned in with Social and Mobile

By Beth Negus Viveiros

defiance-355 A combination of mobile and social helps the Syfy network engage with fans of shows like "Defiance" and "Face Off." In an interview with Dana Ortiz, vice president of brand marketing, we go boldly behind the scenes to see how they connect with audiences on every screen.

FULL ARTICLE

Prospecting for your next children’s mailing?
Marketing Genetics enables you to accurately identify prospects who match your “best customer DNA.” 2,118,000 Last 3 Month Children's Product Buyers. Also available: Marketing Genetics Babies, Toddlers & Children. Get in on the Marketing Genetics incentive program—CLICK HERE! Heather Winnicki-Mateus, Infogroup Targeting Solutions 402.836.5695.

Social Data Shapes Red Sox 2013 Marketing Plan

By Jason Hahn

Boston-Strong Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season. Learn how the team is engaging its loyal fan base and boosting ticket sales at Fenway Park.

FULL ARTICLE

Waiting on MeritDirect ad materail

DMEF Changes Its Name to Marketing EDGE

By Jason Hahn

marketing-edge The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in pursuing careers in marketing. President Terri Bartlett shares how the organization is connecting with up and coming marketers.

FULL ARTICLE

Japs-Olson is a complete direct mail printer, including: sheetfed printing, web printing, web-to-print, commingling, storefront website, inserting, bindery, imaging and more. We offer the best combination of innovative technology and service in the industry. Contact Debbie Roth to receive a sample packet. 952-912-1440.
CLICK HERE to find out more!

Pottery Barn customers are upscale catalog and internet buyers of innovative home furnishings for the contemporary lifestyle. The product assortment includes slip covered furniture, dining tables and chairs, window and floor coverings, decorative accessories and gifts. CLICK HERE for datacard. Contact Anna Feely for more information at 201.865.5800 x2113.

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Marketing's Role in Outperforming the Fortune 500

The CMO's Guide to Beating the Engagement Crisis

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