| Chief DIRECT Marketer
DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECTJanuary 29, 2014 |
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| 4 Reasons Why B2C Marketers Should Use Webinars for Lead Gen
By Monique Torres
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Webinars can be as valuable to B2C marketers as they are to their B2B counterparts. Still, most consumer-focused marketers shy away from this potentially very useful tactic. Here's why that needs to change.
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| RPI Versus RFM: Targeting the Frequent Traveler
By Karl Wirth
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Is RFM still your metric of choice? Online travel firms should consider examining recency, persona and intent in their real-time marketing efforts.
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| Emails We Love: Sock It To Me
By Beth Negus Viveiros
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Every niche market can be fodder for a compelling email newsletter, if you walk the right walk. Learn how etailer Sock Dreams engages customers with creative copy and content.
| Trend-Driven Resolutions For Retail Loyalty Marketers
By Jeff Berry
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For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.
| How Mobile-Friendly Retailers Engage Consumers—And Boost ROI
By Patricia Odell
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Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal. Learn more in this Chief Marketer Special Report.
| Brilliant B2B: Big Brands Struggle to Understand SMB Market
By Beth Negus Viveiros
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Two out of three big brands are planning to increase their investment in targeting SMB customers over the next one to three years. Discover more on the Big Fat Marketing Blog.
| The Importance of Technology and Automation in Lead Gen
By Frans Van Hulle
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The growing global use of the Internet for absolutely everything has emphasized the importance of content, social media and email marketing in lead generation.
| Trend Report: Customer Data Platforms in 2014
By Patrick Gorman
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Customer data platforms (CDP) took a big step forward last year, with marketers and tech vendors partnering to create databases more quickly and efficiently than previously possible, and experts see this trend continuing in 2014.|
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