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Chief DIRECT Marketer
DM INSIGHTS AND ANALYSIS
from the editors of Chief Marketer and DIRECT
January 29, 2014
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Key Professionals, Powerful Leaders
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Emails We Love: Sock It To Me
By Beth Negus Viveiros
Every niche market can be fodder for a compelling email newsletter, if you walk the right walk. Learn how etailer Sock Dreams engages customers with creative copy and content.
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Trend Report: Customer Data Platforms in 2014
By Patrick Gorman
Customer data platforms (CDP) took a big step forward last year, with marketers and tech vendors partnering to create databases more quickly and efficiently than previously possible, and experts see this trend continuing in 2014.
FULL ARTICLE
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