| Chief DIRECT Marketer
DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECTJanuary 22, 2014 |
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| Why Segmentations Fail—And How to Make Them Succeed
By Piers Platt and Jason Bell
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Many data segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins. Learn the "Three Es" you need to know to make a segmentation succeed.
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| What to Ask Before Developing Marketing Content
By Matt Kurowski
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Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives. Here's why you should have a plan for considering the role of content in your marketing mix.
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| 10 Ways to Reach New and Younger Audiences with Social Media Branding
By Patricia Odell
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Discover 10 tips that mature brands can rely on to create and uphold a strong social media presence to keep new customers engaged.
| Creating B2B Engagement on LinkedIn With Video
By Bruce McKenzie
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While individuals are usually looking for jobs on LinkedIn, brands are looking for prospects. Learn three ideas for using video to turn your LinkedIn page into an engaging social destination for your audience.
| At Events, the Trend is Mobile: 5 Tips
By Uzair Dada
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How can brand marketers stay ahead of the curve when it comes to optimizing mobile tech at their next live event? Here are five helpful tips to consider.
| Treating B2B Social Like an Online Trade Show
By Joe Nieckarz
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Think back to the last trade show you attended. You were communicating just by being there. For B2B marketers, social media can serve as a never ending event to bond with prospects and customers.
| Social Media Listening Helps Qualify B2B Leads
By Beth Negus Viveiros
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Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service. Learn what social chatter can mean for B2B in 2014.
| Chief Marketer Listline
By Casey McClay
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Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include BookSpan, Sharper Image and Information Week.|
Advertisement  Defining the Role of the CMO in the Age of the Empowered Customer Jan 22, 2014 @ 2:00 p.m. ET In the age of the customer, the line between the marketing and customer experience disciplines has rapidly blurred. In this complimentary webinar, Cory Munchbach, analyst at Forrester Research, presents findings from her Jan. 2014 report “The Convergence of Brand, Customer Experience, And Marketing.” Click here now! |
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5 Reasons Why Preference Management is Good for Marketing ROI Smarter@Marketing: Align Message, Process and Measurement to Deliver Sales Enablement |
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