| Chief DIRECT Marketer
DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECTFebruary 19, 2014 |
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| Digital Ad Test Drives Scion Sales
By Beth Negus Viveiros
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A pilot test of targeted paid search, display and mobile advertising boosted sales for seven Scion dealerships in the San Francisco area.
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| TCPA Changes Bring Accountability for Call Centers
By Beth Negus Viveiros
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Marketers utilizing call centers as part of their lead generation process must make sure marketing partners are compliant with the revised Telephone Consumer Protection Act (TCPA) regulations.
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| Direct Mail in the Digital Communication Era
By Grant Johnson
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Even with all the advances in marketing tech, direct mail is still a valuable part of multichannel campaigns. Discover tips for better copy and data segmentation to make the mail work in your strategy.
| 4 Tips for Improving Your Mobile Data Strategy
By Ashley Eckel
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According to a recent Forrester Report, nearly 37% of marketers don’t have defined objectives for mobile marketing measurement. Learn why you should have a plan for making sense of your mobile ROI.
| Make Your Email Look More Official Than Promotional
By Todd Lerner
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In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional.
| The Best 2013 Social Marketing Campaigns
By Holly Hamann
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One size doesn't fit all in social. This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.
| 8 Marketing Trends You May Not Be Thinking About, but Should Be
By Patricia Odell
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Upshot's recently released trend report spotlights technological, demographic and cultural shifts—and the opportunities these trends provide for marketers.
| Bring it on! The 2014 PRO Awards is Now Open for Entries
By Patricia Odell
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You worked hard. You got results. Now get the recognition you deserve. Enter the 2014 PRO Awards.|
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