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DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECTDecember 04, 2013 |
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| Creating a Narrative Through Agile Marketing |
| Keen Reaches Wide Audience With Hybrid Marketing Strategy |
| Marketing Tech Investments to Watch in 2014 |
| Creating a Narrative Through Agile Marketing
By Bill Pena
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Being able to respond to a rapidly shifting marketplace and a 24 hour news cycle is crucial, but for marketers trained in developing year-long roadmaps and three to six month project plans, going from design to delivery in weeks can seem impossible.
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| Keen Reaches Wide Audience With Hybrid Marketing Strategy
By Beth Negus Viveiros
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Keen Footwear offers a variety of styles to cater to a variety of audiences. Likewise, the brand has adopted a hybrid marketing approach to reach customers young and old, both online and offline. Learn more in this Chief Marketer profile.
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| Marketing Tech Investments to Watch in 2014
By Christian Gomez
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As the saying goes, “follow the money” and 2013 was no doubt the year of marketing technology investments in both the public and private markets. Discover what you need to watch in the new year to stay on top.|
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