Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

September 30, 2013

Chief Marketer’s 2013 Annual Social Media Survey

Why You Should Rethink Your Business Communications Strategy

Chief Marketer Listline

Chief Marketer’s 2013 Annual Social Media Survey

By Beth Negus Viveiros

Chief Marketer’s annual survey shows that social marketing has gone mainstream. In this special report, learn what tools marketers are using for social campaign management, how marketers assign responsibility for content creation, where social budget dollars are being spent, the biggest challenges to social success and more,
FULL ARTICLE

These fashion savvy women in their 40's are the big spenders behind the Journeys Direct list, purchasing products such as shoes, boots, accessories, handbags, backpacks, jackets, hoodies, and t-shirts. Additional files include: Journeys Retail, Journeys Marketing Genetics Enhanced, Journeys Enhanced, Journeys Kidz Retail, Journeys Blow-In Program. Audrey Wallis, Infogroup Targeting Solutions, 402.836.5109

Why You Should Rethink Your Business Communications Strategy

By Bob Wise

When you are comparing enterprise business communications systems, it’s easy to get caught up in all the specifications, features and glitzy demos provided by different vendors. Here's some ideas for getting a system that works for your needs.
FULL ARTICLE

Chief Marketer Listline

By Casey McClay

New-to-market lists featured this week from Chief Marketer and NextMark include Care.com Pet Owners and Mom365 Email.
FULL ARTICLE

Reach Social Science Teachers

Reach members of the highly regarded National Council for the Social Studies by postal or email channels; exhibitors can target St. Louis annual meeting pre-registrants. For more information, email Ariel Grant, 703-706-0304.

Related Whitepapers

Forbes Insights, The New Rules of Engagement

4 Common Digital Marketing Dilemmas and Ways to Solve Them

How Brands Can Optimize Social Strategies with Analytics

Turn Tire Kickers into Customers (and Other Lead Nurturing Cliche's That Actually Work)

Marketing's Role in Outperforming the Forune 500

The CMO's Guide to Beating the Engagement Crisis

Putting Social to Work for Your Business

5 Key Principles That Enhance Customer Engagement

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