Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

September 03, 2013

Get Ready for Engagement Scoring: Four Key Steps

The 7 Elements of Landing Pages That Marketers Must Test

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Get Ready for Engagement Scoring: Four Key Steps

By Phil Hussey

Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels. A study from 89 Degrees suggests ways marketers can track and interpret that precious data.
FULL ARTICLE

Email & Mobile – Perfecting the Digital Marketing Mix September 12, 2013 @ 2:00 p.m. ET

This webinar highlights several tactics to consider for improving your multichannel marketing strategy including; determining customer preferences, multi-device design and capturing information from multiple channels, resulting in delivering a consistent digital experience.
Click here now!

The 7 Elements of Landing Pages That Marketers Must Test

By Jason Hahn

To maximize the effectiveness of landing pages marketers must question and analyze a number of on-page elements,even if they’re satisfied with the performance.
FULL ARTICLE

Sleep Medicine, Pulmonology, Critical Care Physicians

The American College of Chest Physicians is a high-response list year-round. September & October opens postal access to the annual conference pre-registration list to help exhibitors reinforce their Chicagoland 2013 displays. Contact Ariel Grant, 703-706-0304.

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By Casey McClay

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Teleflora and LatinFinance.
FULL ARTICLE

The League of Women Voters respond with passion and generosity to appeals from women's organizations; health, humanitarian, and women's issues; relief efforts; educational, environmental, and liberal political appeals. They are well-educated, compassionate and concerned with the world around them. 110+ continuations! Contact Cindi Nowatnick at Infogroup Targeting Solutions, 402.836.6238.

Related Whitepapers

5 Key Principles that Enhance Customer Engagement

Branded Video Posts: Using Multimedia to Increase Engagement

2013 Email Marketing Metrics Benchmark Study

The CMO's Guide to Beating the Engagement Crisis

Marketing's Role in Outperforming the Fortune 500

40 Must See Charts for Modern Marketers

Global Digital Audience Report

Social Selling in B2B Sales

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