Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

September 23, 2013

New Portal Gives Consumers Insight Into What Marketers Know About Them

5 Ways Emotions Impact Digital Marketing Success

Chief Marketer Listline

New Portal Gives Consumers Insight Into What Marketers Know About Them

By Jason Hahn

A new portal launched by Acxiom gives consumers a chance to see just how much personal information the company has amassed about them.
FULL ARTICLE

Making the Most of Marketing Resources:
How You Can Boost Performance and ROI
September 26, 2013│2:00pm ET

In this webinar, learn how to manage your marketing resources and operations to make the most of your marketing budget as the overall marketing mix has expanded with the use of social, mobile and big data capabilities.

Register Today!

5 Ways Emotions Impact Digital Marketing Success

By Jon Fox

many small light bulbs equal big one Digital platforms offer numerous ways for marketers to connect with consumers. But even the most advanced technology won't engage if it doesn't spark an emotional connection.

FULL ARTICLE

NCLB 2.0 = Learning Forward

Learning Forward members are the voice and vision of professional development in the reauthorized version of NCLB. They are highly motivated and highly receptive to solid messages that help hone their craft. For full info contact Caroline Monek, 703.706.0305.

Chief Marketer Listline Sept. 22

By Casey McClay

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured include Alloy Apparel and the Pennwell Technology Email Masterfile.
FULL ARTICLE

With the Solutions file of products that make life easier you can pinpoint your exact buyer with a variety of product selects: 217,000 Bed & Bath; 245,000 Gift/Gadgets; 311,000 Home; 281,000 Kitchen/Dining; 158,000 Yard/Garden; and 176,000 Gift Givers! Additional files: Solutions Marketing Genetics, TargetReady Models®, and Wiland Direct. Lynn Wallis, Infogroup Targeting Solutions, 402.836.5602

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Social Media Best Practices

Global Digital Audience Report, April to June 2013

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