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Chief DATA Marketer
Best practices in prospecting & mining customer data
from the editors of Chief Marketer, PROMO and DIRECT
November 4, 2013
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By Rodney Mason
Sure, loyalty programs cater to a brand's best customers. But the greatest opportunities for increased sales can often be found in a brand's "next best" customers.
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By Craig Conard
Want to strengthen your team? Consider cross-training, where you can expose individuals to various sub-disciplines that strengthen their overall knowledge.
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Water Environment Federation members work tirelessly to preserve, enhance, and improve the availability of water worldwide. They are highly motivated and receptive to messages that help advance those goals. US and non-US postal names available. For full info contact Caroline Monek, 703.706.0305. |
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By Casey McClay
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include DoggyLoot and Paula Young.
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