Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

November 4, 2013

How to Build Loyalty with “Next Best” Customers

Breaking Down Silos to Build a Better Marketing Team

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How to Build Loyalty with “Next Best” Customers

By Rodney Mason

Sure, loyalty programs cater to a brand's best customers. But the greatest opportunities for increased sales can often be found in a brand's "next best" customers.
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This fall, the third-annual and now supersized and supercharged EventTech comes to Las Vegas. This is the world’s only conference and exposition focused on using social media and technology to optimize events and trade shows. Register today at eventmarketer.com/eventtech!

Click here now!

Breaking Down Silos to Build a Better Marketing Team

By Craig Conard

Want to strengthen your team? Consider cross-training, where you can expose individuals to various sub-disciplines that strengthen their overall knowledge.
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Global Water Experts

Water Environment Federation members work tirelessly to preserve, enhance, and improve the availability of water worldwide. They are highly motivated and receptive to messages that help advance those goals. US and non-US postal names available. For full info contact Caroline Monek, 703.706.0305.

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By Casey McClay

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include DoggyLoot and Paula Young.
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Mysterious Ways subscribers enjoy reading stories of events that are evidence that God truly does work in “Mysterious Ways.” Select these subscribers (average age 66, average HHI $51,639) on their own, as part of the Magazine Masterfile, or as part of the Guideposts Corporate Masterfile. Contact Lynn Wallis or Peggy O’Keefe, Infogroup Targeting Solutions.

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