Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

November 11, 2013

Socializing Data – The Marketing Game Changer

Builder Proves the Value of Social Media for Lead Gen

Chief Marketer Listline

Socializing Data – The Marketing Game Changer

By Ran Shaul

Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge. Learn how connecting social data with prospect and customer data can help you reach buyers.
FULL ARTICLE

145+ Nonprofits Continuing!

The Boys Town donor file is largely comprised of upscale, selfless individuals—a great target audience for appeals ranging from health charities and international relief organizations to Catholic missions, devotional groups, and cultural associations. Find out 15 more ways to target the Boys Town donors—contact Peggy O'Keefe at Infogroup Targeting Solutions, 402.836.5690

Builder Proves the Value of Social Media for Lead Gen

By Jason Hahn

Fiber cement building products isn’t exactly an industry that screams of compatibility with social media. But James Hardie Building Products was able to successfully leverage social channels like Facebook and Twitter to generate leads, and all it took was an economic downturn.
FULL ARTICLE

Chief Marketer Listline

By Casey McClay

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured today include Mercy Corps and PSA Group.
FULL ARTICLE

ASAE new base price

Base price adjusted in response to mailer requests for top-performing list of association execs nationwide. Very selectable, with job functions ranging from CEO to meeting planner, from CFO to government relations. Contact Jason Easley with questions or orders, 703.706.0341.

Related Whitepapers

How to Use Technology for Cross-Channel Ad Targeting

How Brands Can Optimize Strategies with Analytics

Social Media Best Practices

Lead Scoring. It's Not Voodoo Marketing Anymore.

Preserving Mobile Marketing: 6 Steps Marketers Must Take Now

The CMO's Guide to Beating the Engagement Crisis

Smarter@Marketing: Align Message, Process and Measurement to Deliver Sales Enablement

Related Events

Free Webinar
Boosting Conversions & Revenue with Multichannel Email Marketing
November 20 | 2 PM EST

Learn new way to create email campaigns to deliver a better experience

Register Today!

Search our site for Related Events

Find Products and Services

Search our site for Products and Services

Making the Most of Marketing Resources: How You Can Boost Performance and ROI
Webinar On Demand

In this webinar, learn how to manage your marketing resources and operations to make the most of your marketing budget as the overall marketing mix has expanded with the use of social, mobile and big data capabilities.

Register Today!

SUBSCRIBE UNSUBSCRIBE SUBSCRIBE TO PRINT

ABOUT THIS NEWSLETTER

You are subscribed to this newsletter as `email`

For questions concerning delivery of this newsletter, please contact our Customer Service Department at:

Chief Marketer
An Access Intelligence publication
International: 847-763-9509
Email: Customer Service

Access Intelligence | 10 Norden Place, Norwalk, CT 06855

© 2013, Access Intelligence. All rights reserved. This content is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Access Intelligence.

About Us Privacy Policy