Chief DATA Marketer

Best practices in prospecting & mining customer data

from the editors of Chief Marketer, PROMO and DIRECT

June 24, 2013

Best-in-Class Lead Scoring, Nurturing and Qualification

Chief Marketer’s Annual Prospecting Survey

Chief Marketer Listline June 24

Best-in-Class Lead Scoring, Nurturing and Qualification

By Beth Negus Viveiros

Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy. Meagen Eisenberg of DocuSign shares ideas on how to work with your sales team to achieve that goal.
FULL ARTICLE

They will READ your mail!

Make September successful by using the International Reading Association list. Very selectable, one-to-one match for postal/email offers improves the already impressive response rates this list pulls. Call for details and counts, contact Candy Brecht, 703-706-0383.

Chief Marketer’s Annual Prospecting Survey

By Beth Negus Viveiros

Acquisition efforts are increasing on all fronts in 2013. Download the results of our annual lead generation survey to learn where marketers are investing acquisition dollars in 2013, the impact of social data, the role of email in prospecting efforts and much more.
FULL ARTICLE

Dream Products delivers smart shoppers who purchase unique, value-priced items including women’s lingerie/accessories, men’s apparel/accessories, collectibles, footwear, gardening, housewares, health, jewelry and pet products. The file averages 92,000 hotline names. TargetReady Models, as well as a full array of enhancements is available. Contact Mary Hickey, Infogroup Targeting Solutions, 402.836.5662

Chief Marketer Listline June 24

By Casey McClay

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include LimitlessSingles.com and card buyers from Barton Clay.
FULL ARTICLE

Reach the generous donors of Arthritis Foundation today—95+ Continuations! View more info. Enhanced and Wiland Direct Modeled Masterfile also available. Arthritis Foundation is the only national not-for-profit organization that works for those affected by more than 100 types of arthritis and related conditions. Contact Cindi Nowatnick, Infogroup Targeting Solutions 402.836.6238

Related Whitepapers

6 Steps Marketers Must Take to Perserve Mobile Marketing

The CMO's Guide to Beating the Engagement Crisis

2013 Email Marketing Metrics Benchmark Study

5 Sales Onboarding Challenges and Potential Breakthroughs

Marketing's Role in Outperforming the Fortune 500

Social Media Best Practices White Paper

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