Trends

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  Engagement

  Festival Roundup: Top 20 Brand Activations at SXSW 2025

  With its focus on music, tech and entertainment, the SXSW Conference & Festivals in Austin tend to showcase some of the most creative activations across the experiential marketing industry. Here are the top 20.

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  Agencies

  Report: MBAs More Common Than Agency Experience Among Global CMOs

  Last year saw a 45.5% leap in the number of global CMO appointments among companies with at least 200 employees, according to the 2024 CMO Moves Report from executive recruitment firm Taligence.