Social Media & SEO Archives

How PR Can Win in AI Search: SEO Strategies for the LLM Era

Whitney Hart gives three actionable takeaways for anyone trying to gain visibility via Large Language Models such as ChatGPT, AI Overviews, Open AI and other AI search platforms.

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Influencer Marketing

Sprout Social Report: 60% of Brands Doubling Down on Influencer Marketing in 2025

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social.

Influencer Marketing

Gen Z and the Marketing Funnel: Try Nonlinear and RTBs [Reasons to Believe]

Marketers are wooing Gen Z as assiduously as they did millennials, Gen X and baby boomers before them. But not all the methods of courting previous generations of consumers work with Gen Z.

Crisis Management

PR Roundup: Victoria’s Secret Outage, Bieber’s Billions, Nuclear Verdicts

This week’s PR Roundup examines the bizarre ongoing cyberattack on the Victoria’s Secret website, how nuclear verdicts are impacting the reputations of large companies and the worth of a celebrity product, Rhode, to a cosmetics company in 2025.

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Digital & Technology

How Amtrak Found Its Voice on Threads: Strategic Social Platform Adoption

Nareem Camara, Senior Social Media Specialist at Amtrak, explained why and how Amtrak decided to join Threads during the PRNEWS Pro workshop “Social Media and Influencer Marketing for PR.”

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Social Media & SEO

Getting Memorial Day Messaging Right

For those communications pros working on connecting a brand message with Memorial Day, here are tips to keep your efforts credible and respectful.

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Branding/Marketing

PR Roundup: HBO Max is Back, Grok Glitches Out, CEOs Losing Trust

This week PR Roundup looks at the re-brand (or re-re-brand?) of HBO Max, Grok’s penchant for white genocide discussion and a new study revealing declining trust for CEOs.

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Crisis Management

PR Roundup: 2025 State of the Media, Higher Ed Crisis Strategy, Conclave Frenzy

This week’s PR Roundup looks at the annual Cision State of the Media Report, what we learned about higher education and crisis at the Meltwater Summit and new digital data from GIPHY on the papal internet frenzy.

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Branding/Marketing

PR Roundup: Pharma CEO Dismisses Tariffs, Apply to Be Chief Mom Officer, Employees as Influencers Data

This week’s PR Roundup looks at Eli Lilly’s CEO and other pharmaceutical leaders dismissing tariff talk, Thayers encouraging moms of all types to apply to be Chief Mom Officer, and new data showing the overwhelming success of allowing employees to be company influencers.

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Branding/Marketing

A.1. Hops on the Brand Wagon: When Timing, Wit and Restraint Matter

Both A.1. and Oreo exemplify “hopping on the brand wagon:” When a brand quickly circles its wagons around a cultural moment to break through the noise and blaze a trail.

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