Social Media & SEO Archives

Emplifi Survey: Social Shoppers Seek Authenticity, Value, Appealing Visuals

Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually appealing posts that resonate with their audience and sprinkle a little humor into the mix.

Conversations

Discover’s SVP of Card Acquisition Marketing on Generative Search, Data Privacy and Advertising

A conversation with Matt Lattman, SVP of Card Acquisition Marketing at Discover, about the brand’s approach to generative search, marketing in a regulated industry, channels that work well for the brand and the evolution of data privacy in advertising.

Branding/Marketing

Money Transfer Firm Wise Strives to ‘Calm the Chaos’ in First U.S. B2B Campaign

London-based Wise, which facilitates global money transfers for individuals and businesses alike, targets SMBs in the U.S. with a mural campaign.

Marketers on Fire

Marketers on Fire: American Eagle CMO on Kendrick Lamar, Halloween in June and AI Marketing Tools

Craig Brommers, CMO at American Eagle, shares how the brand capitalized on the Super Bowl halftime show when Kendrick Lamar wore flare jeans, plus more marketing insights.

Branding/Marketing

Branding a Viral Moment: The Complexities of Trademarks for Famous Phrases

Viral social moments can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and cement their reputation in culture. Registering a phrase as a trademark however can be challenging.

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Branding/Marketing

Burger King’s Left-handed Whopper and Other April Fools Fails to Learn From

Think deeply about the potential impact to an audience. Not all April Fools brand jokes are good ones.

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Social

Differin Bets Big on Roblox to Meet Gen Alpha and Gen Z Consumers

To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here’s the marketing plan.

Branding/Marketing

PR Roundup: Journos Pick Bluesky, Frontier Pokes Southwest Air, Forever 21 Bankruptcy Lessons

This week’s PR Roundup explores the growth of journalists on Bluesky, bankruptcy communications in light of Forever 21 closing, and how brands like Frontier Airlines and Polestar are taking advantage of market changes with messaging.

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Branding/Marketing

PR Roundup: OPM PR Leader Caught Shilling, Trust in AI Increasing, Guinness Celebrates People

This week’s PR Roundup looks at an important federal communicator getting caught doing a side gig on the job, how trust in AI is increasing with the public, and how Guinness is connecting with consumers for its latest St. Patrick’s Day campaign.

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Social

Consumer App and Online Usage: TikTok, Facebook, Threads, Search

TikTok’s hold on U.S. consumers is a key finding from Meltwater’s U.S. Digital 2025 report. It topped the lists for greatest consumer spend, average time spent per user and average number of monthly sessions.