Social Media & SEO Archives

Nine PR Thought Leadership Strategies From PRNEWS’ Inaugural Event

Industry experts assembled at PRNEWS’ inaugural “PR Thought Leadership Strategies on LinkedIn” event Tuesday afternoon to share best practices and tips for writing posts, becoming a LinkedIn thought leader, mastering the platform’s algorithm, media training clients and optimizing newsletter engagement. Following are insights from event.

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Digital & Technology

LinkedIn Newsletters: Best Strategies and Practices to Follow

PRNEWS spoke to Tayler Felix of Workday on best practices for utilizing LinkedIn newsletters.

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Digital & Technology

PR Roundup: Connectively Done, X Exodus, AI Pros and Cons

This week’s PR Roundup follows Cision’s upcoming shutdown of Connectively, formerly known as HARO, the mass exodus of users and brands from X (formerly Twitter), and a new study featuring the pros and cons of AI for digital PR.

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Digital & Technology

TikTok Ban Looms: What Users Need to Know and Why YouTube Might Be Their Next Move

Forty six percent of those surveyed said they’ll use YouTube more, 39% said Instagram, 38% said YouTube Shorts, 30% said Facebook and 23% said X (formerly Twitter). YouTube makes sense because its algorithmic discovery is similar, especially when it comes to learning and making content recommendations.

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Branding/Marketing

Dewar’s’ Social Media Targeting Strategy and Evolving Media Mix

While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand Dewar’s is relying on social media—specifically Meta—to find new audiences.

Crisis Management

PR Roundup: Jason Kelce’s Public Crisis, X Unblocked and the State of PR Measurement

This week’s PR Roundup features an analysis of Jason Kelce’s crisis response, advice on how brands should respond to the X blocking lift and a link to the latest Muck Rack State of PR Measurement report.

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Digital & Technology

CCOs Reveal Best Practices for AI, Social Media and Other Digital PR

PRNEWS attended a Chief Communications Officers Roundtable on Emerging Trends and Tactics in which panelists discussed innovative strategies used to connect with their audiences.

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Branding/Marketing

PR Roundup: Election Week Advice, McDonald’s Update, Scream Queens

This week’s PR Roundup explores last-minute advice for communicators during election week, an evaluation of McDonald’s E. coli response and a notable Halloween campaign that channels a famous scream queen.

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Social Media & SEO

From Halloween to Harvest: A Guide to Spooky Season Campaigns That Last

In a recent conversation with PRNEWS, Will Trowbridge, Founder of creative entertainment agency, Saylor, discussed best practices to follow when creating Halloween and “spooky” seasonal content campaigns.

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Branding/Marketing

PR Roundup: Brands and Women’s Sports, Harris Visits Fox News, Social Media Gifting

This week’s PR Roundup features a look into brands’ commitment to women’s sports, how Vice President Kamala Harris fared on Fox News and how influential social media is regarding gifting.

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