Social Media & SEO Archives

Why Podcast Show Notes Win at GEO and Earned Media

Most teams treat podcast show notes as a chore. Used well, they teach an audience something real and leave a permanent AI answers citation for your spokesperson.

From

Crisis Management

PR Roundup: Wildfire Season Tests Crisis Readiness, Twitter Turns 20, and Nearly 1 in 3 PR Teams Have No One Owning GEO

Roundup covers what the Canadian wildfire smoke crisis means for communicators navigating real-time emergencies, how Twitter’s 20-year legacy changed communications, and why GEO is becoming one of the most important—and least-owned—priorities in PR.

From

Branding/Marketing

Winners Announced: The 2026 PRNEWS Experiential & Event PR Awards

PRNEWS announced the winners of the 2026 Experiential & Event PR Awards, celebrating the year’s most impactful experiential campaigns, activations and event-driven communications.

From

Branding/Marketing

PR Roundup: Threads Finds Its People, World Cup Builds a New U.S. Fanbase, and Local News Decline Reshapes CSR

What Threads’ third birthday tells us about the platform’s evolving identity, record World Cup viewership, and new research on how the disappearance of local newspapers is changing CSR.

From

B-to-C Events

Crayola Grows Up: How a 123-Year-Old Kids’ Brand Is Rewriting its Playbook for Adults

With the launch of Crayola All Grown Up, the brand is making its biggest push yet toward marketing to adults.

Shopper/Retail

How a Well-Known License Propels a Toothbrush Brand

How U.K.-based toothbrush brand Ordo is breaking into the U.S. by marketing its electric children’s brushes with Squishmallows, Wicked and Minions licenses.

Digital & Technology

The Comments Section Is a Liability. AI Just Made It Worse.

Consumer brands can’t afford to ignore what’s going on in their comments sections. AI can hurt, but also help.

From

Branding/Marketing

Fandom FOMO: What It Is and How to Catch the Fun Before It Waddles Away

PR and communications leaders have historically been trapped in a reactive loop. We build strategies around what we already know to watch, measuring keyword volumes after a trend has already spiked, instead of following fandom.

From

Digital & Technology

Your CEO Has an AI Profile. Did You Build It, or Did the Algorithm?

Anyone can search a CEO’s name and instantly see a full AI-generated profile. So what should a communication team do? Executive visibility is no longer optional.

From

Branding/Marketing

PR Roundup: Apple’s Price Hike Playbook, Social Owns the Crisis Moment, and Starbucks Embraces Employee Storytelling

Apple offers a lesson in getting ahead of bad news, new Sprout Social confirms that social media is now the front line of crisis, and Starbucks turns to employee creators.

From