Cynsiders
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Cynsiders
AI’s Role in Media Buying and Planning
What role can – and should – AI play in media buying and planning? Heather Petaccio, CEO at Adwanted USA, shares her point of view on the opportunities and concerns about AI tools. How should companies approach the use of AI? AI can be used for many departments within their organizations. Marketing teams can quickly […]
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Looking Forward With MLB Network
It’s opening day for Major League Baseball, and MLB Network will air an unprecedented number live games this season, starting with a “Showcase” telecast of the Dodgers and Cardinals today, March 28 at 4p. As the network enters its 16th season, Bill Morningstar, President MLB Network & MLB EVP Sponsorship Sales, talks about the beauty […]
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Bringing Value to Streaming Subscribers
With the average American subscriber paying almost $1K yearly on streaming subscriptions, how can streaming platforms and advertisers work together to bring value to customers? Rob Davis, CMO and President at NOVUS, has some ideas. Learn from cable’s mistakes: don’t run too many ads. Broadcasters may have thought they were being clever, but consumers noticed the […]
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5 Keys to a Cozy Mystery Series
Sally Lindsay, creator and star of the Acorn TV crime drama The Madame Blanc Mysteries, shares tips for creating a binge-worthy escapist crime drama. CREATE THE WORLD. When I initially had the idea for “The Madame Blanc Mysteries’ I knew that the first thing to do was to establish a genuine world around the lead character. […]
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The Surprises in “Armenia, My Home”
“Armenia, My Home” celebrates the modern-day Armenian Republic and its people, and explores the nearly 3,000-year-old past of the world’s first Christian nation. The documentary from filmmaker Andrew Goldberg, narrated by Andrea Martin (“Only Murders in the Building”), is airing on PBS Stations this week (check local listings) and here, Goldberg explains what makes to […]
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Doritos Goes for the Bold
Doritos is using humor as a vehicle to drive a culture that sees people embrace bold nonconformity and rethink their personal biases. Head of Global Marketing for Doritos, Fernando Kahane, shares more about the groundbreaking campaign. How did Doritos come up with the theme, “For the Bold in Everyone”? Doritos has always been […]
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VH1 Finds True Crime Stories
VH1’s hit unscripted series, “My True Crime Story” is back, following ordinary people entangled in extraordinary schemes. Naimah Holmes, President of Hot Snakes Media, offers insights into how to find people with stories to tell, and bring them to the screen. How do you source these stories? The team and I were able to source […]
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Chicken of the Sea Capitalizes on a Pop Culture Moment
Chicken of the Sea has partnered with Jessica Simpson for a campaign touting its new Wild Caught Tuna and Salmon packets. The fun spot references the time Simpson was famously, and adorably, confused by the brand’s packaging. But that was over 20 years ago – why enlist her now? Griffin Raasch, Director of Marketing at […]
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The Untapped Potential of CTV and DOOH
Atmosphere sits at the convergence of CTV and DOOH. CEO Blake Sabatinelli offers his perspective on how the market is evolving. (For more on DOOH, check out Cynopsis’ weekley DOOH newsletter.) You have said there’s “untapped potential” for CTV in public venues. What do you mean? A bespoke CTV experience for public venues serves two […]
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Marketing with Context and Culture
By E.B. Moss DPAA’s CEO, Barry Frey, describes the Digital Out Of Home trade association as being the “three Cs” for their members: Connector, Consigliere, and Community. In a full day of inspiration at their recent Global Summit, leading brands from Mastercard to McDonalds shared examples of how they engage consumers in an “omnivideo” world, including DOOH, with […]
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