Cynsiders Archives - Page 3 of 22

Winning Olympics Strategies

As brands and content creators work to stand out on social platforms during the Olympics, Will Trowbridge, founder and CEO of Saylor, an entertainment marketing agency, shares winning media and digital advertising practices. Why should online content consumption during the Olympics matter to marketers? Over 3 billion people watched the 2020 Tokyo Olympics […]

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Monumental Ideas for D.C.

Ted Leonsis, Founder, Chairman, Managing Partner and CEO, Monumental Sports & Entertainment, has become quite the mainstay in the Washington, D.C. sports scene. He’s the principal owner of the Washington Capitals, the Washington Wizards and its G League affiliate Capital City Go-Go, the Washington Mystics and the NBA 2K League Wizards District Gaming. Leonsis also […]

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A Milestone Year for ONCE Mexico

This year, ONCE Mexico International is celebrating its 20th anniversary in US. General Manager Carlos Brito Lavalle talks about changes over the years at the network, and beyond. How does reaction to programming differ in the US from Mexico? Content is the king so what keeps us relevant is our original programming either for the […]

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Pint-Sized Podcasts at Nick

Creating podcasts for children requires more than just presenting age-appropriate fare. Alex Reeds, SVP, Growth & Operations, Nickelodeon Digital and Unscripted Studio, shares Nick’s secrets for success in a pint-sized world. What is Nick’s approach to podcasting, and how does it differ from others? Our approach for Nickelodeon’s preschool podcasts focuses on the intersection of […]

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Early Days of ESPN

The Early Days of ESPN: 300 Daydreams and Nightmares is “surely is one of the great sports stories and arguably one of the great business stories, too,” says the book’s author, and ESPN’s founding executive producer, Peter Fox, who soldiered on despite critics’ insistence that an all-sports network could never work. Here, Fox shares five […]

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With MoonBall Media, Two Athletes Step Into New Careers

MoonBall Media, led by former World Series Champion Eric Hosmer and award-winning producer and former player Anthony Seratelli, launched in February with original unscripted programming, a weekly podcast, social media content and FAST channels. Seratelli shares how the two athletes transformed their professional baseball careers into a multi-faceted media company. With production companies like […]

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Cognitiv Goes OOH to Showcase the Power of AI

Cognitiv went big with its first brand campaign, showing agencies and brands the power of AI, using deep learning OOH technology from Billups. Justine Frostad, SVP of Marketing at Cognitiv, shares the details. What prompted Cognitiv to launch their first brand campaign? Cognitiv has been bringing the incredible power of deep learning to advertising since […]

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AI’s Role in Media Buying and Planning

What role can – and should – AI play in media buying and planning? Heather Petaccio, CEO at Adwanted USA, shares her point of view on the opportunities and concerns about AI tools. How should companies approach the use of AI? AI can be used for many departments within their organizations. Marketing teams can quickly […]

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Looking Forward With MLB Network

It’s opening day for Major League Baseball, and MLB Network will air an unprecedented number live games this season, starting with a “Showcase” telecast of the Dodgers and Cardinals today, March 28 at 4p. As the network enters its 16th season, Bill Morningstar, President MLB Network & MLB EVP Sponsorship Sales, talks about the beauty […]

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Bringing Value to Streaming Subscribers

With the average American subscriber paying almost $1K yearly on streaming subscriptions, how can streaming platforms and advertisers work together to bring value to customers? Rob Davis, CMO and President at NOVUS, has some ideas. Learn from cable’s mistakes: don’t run too many ads. Broadcasters may have thought they were being clever, but consumers noticed the […]

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