2012 PRO Award Winner, Best Promotion: Grey Alliance for Canon USA
2012 PRO Award Finalist: Grey Alliance for Canon USA and its "Project Imagin8ion" user-generated photo contest.
2012 PRO Award Finalist: Grey Alliance for Canon USA and its "Project Imagin8ion" user-generated photo contest.
2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the "Focus Rally" promotion.
In a local slant on social, franchisee owners of the 1,200-plus Sears Hometown and Outlet stories launch a Facebook video contest centered on their communities.
StubHub, the world's largest online ticket marketplace, has debuted Fan Rewards, a comprehensive free loyalty program that goes beyond the typical points program to include unique experiences.
GameStop
Social media empowers leaders, improves communications skills and deepens employee and customer connections
Kraft's Lunchables brand kicks off its largest campaign
Cost Plus World Market runs "Pin It To Win It Contest" that sends players in search of its wide variety of products.
Top 10 must-dos, tips, advice for loyalty programs from brand and agency experts.
In the first half of 2012, consumer package goods marketers offered fewer and less attractive coupons, which brought the past three years of redemption volume growth to an abrupt halt: NCH