A Book in Every Port: A Misspent Youth as a Bookstore Junkie

Posted on by Chief Marketer Staff

What spurs you to enter a bookstore, or buy a book? Does a shop have to offer a spiffy loyalty program or deep discounts? Book clubs? Extra foam on your latte?

For me, it doesn’t take much. The mere existence of a bookstore is enough to get me to walk in and plunk down my credit card. When I travel on business and have a few free hours, like a sailor on shore leave, I invariably drift into a book store. Be it a large national chain or a funky mom and pop, by the time I’m done I’m like a drunk in a haze, walking out with a stack of books and magazines I don’t need, never mind have time to read.

I have had favorite bookstores throughout the years. My first was Booksmith (or was it Musicsmith?) in the Harbor Mall in Fall River, MA. Growing up, I was first attracted to their wide selection of children’s books. Then, it was the always overflowing spinning rack of comic books. And in high school, it was the eclectic discount record bins (any place you can get Ronnie Wood’s “Gimme Some Neck” for $2.99 is okay in my book).

I’ve also been a patron of used bookstores through the years, such as the Annie’s Bookstop chain, which gave credits in exchange for used books they could resell. It was a good deal for all involved, particularly my mom, who goes through mystery novels like kitties go through kibble.

In a previous life –before I had kids — I used to be a regular attendee of the author readings and signings at Brookline Booksmith in Brookline, MA. Closer to my current home, I’ve wanted to check out the “Books and Brews” series offered by Newtonville Books, which gives readers the chance to hear a reading and then share a drink with an author. Perhaps some night, I will.

Most of my personal book buying these says is done on Amazon.com, mainly for convenience and price.

When I do venture into a book store, it’s usually to pick up a kid’s birthday gift. And to make the expedition bearable, the children’s department must have toys or a train table and ample space where my kids can burn off some energy. If everyone (including mom) has gotten through the experience without tears, a treat in the coffee shop is enjoyed by all.

All in all, it’s not a bad deal.

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