Day: October 1, 2008

• Watching the Carts

  While there’s no softening the blow of the troubled economy, retailers worked hard this year to keep shoppers returning to their stores. New technologies

• More Bang for the Marketing Buck

  Lucky Wet International: The maker of lubricants, massage oils and other intimacy products has been able to tailor the same MySpace game to two different

• Premium Connections

  Believe it or not, those pens and calendars handed out at trade shows make a lasting impression. Of the 71% of business people who received a promotional

• Licensing Languor

  Many little girls across the country are likely snuggling down tonight in bedding decorated with all things Hannah Montana. The singing and TV star sensation

• Legal Challenges

  This year has seen the enactment and amending of legislation and the filing of lawsuits related to a number of promotional tactics. The following is an

• Promo Lite

  What did you expect? There’s an economic downturn. So promotion marketers are trimming their sails, judging by Promo’s 2008 Marketer Trends Survey. Only

• Mail Bonding

  Let them have their National Football League sponsorships, their virtual worlds, advergames and campaigns on Twitter. When it comes to the number-one

• Marketing to Go

  The appeal of mobile devices for marketers is unquestionable. They’re everywhere; they’re personalized to one person and so (in theory) highly targetable;

• Happy World

  Okay, trivia buffs: What was the first movie property to appear in a McDonald’s Happy Meal promotion? If you said the original Star Wars back in 1979,

• Now More than Ever

  There’s little question that this is the year for interactive promotions. Heck fire, this is the century for them. The only unknowns are where the money