Ray Schultz, the editorial director of DIRECT magazine, has been covering direct marketing for 20 years. He contributes to the Chief Marketer franchise with his editorial direction of E-zine IQ, the e-newsletter about e-newsletters, and CRM Loop, the e-newsletter that delivers a broad perspective on CRM. He joined DIRECTas editor in 1994. Shortly after joining DIRECT, Ray started DIRECT Newsline, the industry’s first daily online newsletter. In 2001, he won a Silver Apple Award and in 2002 was named List Leader of the Year by the Direct Marketing Association List Council. Prior to covering the DM beat, Ray wrote for the New York Times Magazine, National Lampoon, the Soho Weekly News and the East Village Other. He is now writing a book on the history of direct mail.
CONTACT: ray.schultz@penton.com / 212-462-3371

Beth Negus Viveiros is executive editor of DIRECT. She has been with the magazine since 1995 in a number of roles, including senior writer, managing editor and ancillary products editor. A graduate of University of Massachusetts-Dartmouth, Beth is the former editor of 1 to1 magazine and a former associate editor with DM News. She began her career as a reporter for the Warren Times-Gazette in Rhode Island. Other writing/editing credits include Insurance Conference Planner, ToyFare, Laundry News, Medical Meetings, Dasoku, Corporate Meetings & Incentives, the Sakonnet Times and the Bristol Phoenix. She has given presentations at events for several marketing industry groups, including the DM Club of New York and the New England Direct Marketing Association. Beth resides and works in the Boston area.
617-916-2762
beth.negus@penton.com

Tim Parry, the managing editor for CHIEF MARKETER, has been with the Penton Business family since 2000. He began with the company as Web Editor at FLEET OWNER, covering the trucking industry, and created the Website for its sister publication, DRIVERS, which is written for owner-operators. After a brief stint with CUSTOMER INTERACTION SOLUTIONS, covering CRM, Call Centers, and technology, he returned to Primedia Business as associate editor of PROMO. At PROMO, he wrote news for the PROMO XTRA and PROMO P&I eNewsletters and features for the magazine. His topics of expertise included loyalty marketing, sports marketing and sponsorships, automotive, and consumer electronics. He provides editorial content for both CM REPORT and CM PLUS.
CONTACT: tim.parry@penton.com / 203-358-4161

Patricia Odell joined PROMO as managing editor in March 2003. Prior to that she was the news editor of sister publication DIRECT magazine and editor of DIRECT Newsline as well as the online content editor. She had been with DIRECT since 1997. Prior to joining Penton, Patricia worked as a reporter and community page editor for the Stamford Advocate, a daily newspaper in Stamford, CT. She graduated from the New York University School of Journalism.
CONTACT: patricia.odell@penton.com / 203-358-4183