Zeta Interactive Announces Executive Team Roster
New York, February 11, 2008 – Zeta Interactive, a full-service, interactive marketing agency combining industry-leading talents and best-of-breed proprietary technologies, today announced the appointment of eleven senior management team members. The newly named executives include: Chief Financial Officer (CFO), Bob Napor, Chief Technology Officer (CTO), Craig Maccubbin, Chief Marketing Officer (CMO), Carla McLeod, Chief Creative Officer (CCO), Carlos Alcala, and President, India Operations, Pradeep Vegunta.
This announcement follows significant progress within Zeta Interactive over the past three months. The company was formed in November 2007, after Zustek Corporation, a leading provider of email marketing communications, acquired Adverb Media, an award-winning interactive marketing, technology and services agency.
Now providing a full range of digital marketing services, including email, search and social media marketing as well as creative services, web development, and analytics, Zeta Interactive boasts a client roster of over 200 customers, including Time Inc. and Sony Electronics Inc. The company already has more than 300 employees worldwide.
“Assembling the right management team was a major step forward for Zeta Interactive,” said Al DiGuido, CEO. “The combined talents of this ‘all star’ team will lead the company into 2008 and beyond, while establishing our brand as the leading US based full-service interactive marketing agency. By implementing strong leadership across each of our service areas, coupled with our goal of providing customers with complete solutions to their marketing challenges and objectives, Zeta Interactive is well poised to become the market leader.”
Maccubbin is formerly the Vice President of Technical Services for Zustek Corporation. In his current role as CTO, Maccubbin is responsible for leading the company’s technology and infrastructure initiatives.
As CFO, Napor leads all of the company’s financial activities. He joined Adverb Media in early 2007, bringing with him a wealth of finance, strategy and business development experience across both entrepreneurial and large corporate environments.
McLeod has worked in B2B marketing for over 15 years, having held senior marketing management positions for leading print and online properties at Ziff-Davis Inc. before launching her own consultancy firm. In her position as CMO for Zeta Interactive, McLeod leads all marketing and public relations initiatives.
Zeta Interactive’s CCO, Carlos Alcala, has more than 19 years of experience developing integrated branding, identity & marketing programs in offline and online communications. Alcala was one of the founders of Temel Inc., the brand strategy and creative arm of Adverb Media, and has been with the company since it was established in 1990.
Pradeep Vegunta, President of Zeta Interactive’s India Operations, had been with the Zustek Corporation since the company’s inception in 2001, spearheading the product development effort for the company’s leading email solution, eBizmailer. Vegunta will continue to manage the company’s India operations, including product research and development efforts and a team of over 160.
The company also named additional senior management leaders to its executive roster, including:
– Scott Delea, Senior Vice President, New Business Development
– Glenn Whiting, Senior Vice President, Client Services/Account Management
– Lori Arnold, Vice President of Operations, RelevantNoise, Zeta Interactive’s social media mining technology
– Joel Macaluso, Senior Vice President, Product Development
– Tom McGrade, Vice President, Business Services and Sales Engineering
About Zeta Interactive
Zeta Interactive is a full-service digital marketing agency offering a wide range of services—from email and search marketing, to Web site development, creative services, social media marketing and mining, and more. The company aims to be the leading provider of integrated, interactive services that help marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs. Zeta Interactive’s specialty is in crafting strategies and programs for customers that help them acquire, retain, up-sell, cross-sell and win back their customers—cost effectively and efficiently. The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.
Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, Nevada, New Jersey, Texas, Rhode Island and India. The company serves more than 200 clients currently, including such world-class companies as Time Inc. and Sony Electronics Inc. For more information please visit: www.zetainteractive.com.
